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Tom Peters’ EXCELLENCE. ALWAYS. XAlways/ Short Master . 632 /12 September 2006

Tom Peters’ EXCELLENCE. ALWAYS. XAlways/ Short Master . 632 /12 September 2006. Slides* at … tompeters.com *also “long”. The Irreducible209+/ Sales122/60TIBs. 1. Hare 1, Tortoise 0. (Hare-y times.) 2. Tempo. (O.O.D.A.) 3. MBWA. 4. Appreciation. (“Motivator” #1.)

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Tom Peters’ EXCELLENCE. ALWAYS. XAlways/ Short Master . 632 /12 September 2006

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  1. Tom Peters’EXCELLENCE. ALWAYS.XAlways/ShortMaster.632/12 September 2006

  2. Slides* at …tompeters.com*also “long”

  3. TheIrreducible209+/Sales122/60TIBs

  4. 1. Hare 1, Tortoise 0. (Hare-y times.) 2. Tempo. (O.O.D.A.) 3. MBWA. 4. Appreciation. (“Motivator” #1.) (Can’t be faked. Good.) 5. Decency. 6. Hurry. 7. Time out. 8. One matters. 9. Big change. Short time. (Alt not work.) 10. Excellence. Always. 11. Passion. Energy. Hustle. Enthusiasm. Exuberance. (Move mountains. No alt.) 12. You must care. 13. Emotion. 14. Hard is soft. (Soft is hard.)

  5. EXCELLENCE. ALL YOU NEED TO KNOW.

  6. 25

  7. Execution. (Discipline.)Accountability.Action, a Bias for. (S.A.V./R.F.A.)Relentless.Experimentation. (“Innovate or Die.” “He who makes …”)Adaptability. (Plan B; “We eat …”)“In the moment.”(Bertolucci.)Senility.Exuberance.Fun.Technicolor. Wow! (Extreme Language.)Quest-Adventure.By Invitation.Talent. Roster.($21M.)Weird. (Hangin’ Out + Bottlenecks.)D-squared/“Dramatic Difference.”Up-Up-Up the “VA Ladder.”Trifecta: Wow Projects-Brand You-PSF.(No Option.)Design.Women.4-40/D.E.A.615. (60TIBs; IRR209.)EXCELLENCE.

  8. That’s a Big Number ….

  9. THREE BILLION NEW CAPITALISTS—Clyde Prestowitz

  10. “There is no job that is America’s God-given right anymore.”—Carly Fiorina/HP/January2004

  11. “Deutsche Bank Moves Half of Its Back-office Jobs to India”/ headline/FT/0327(500 of 900 Research)

  12. “Forget China, India and the Internet: Economic Growth Is Driven by Women.” —Headline, Economist, April 15, 2006, Leader, page 14

  13. EXCELLENCE. THE MANDATE.

  14. “If you don’t like change, you’re going to like irrelevance even less.”—General Eric Shinseki, Chief of Staff. U. S. Army

  15. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”—Charles Darwin

  16. “The most successful people are those who are good at plan B.”—James Yorke, mathematician, on chaos theory in The New Scientist

  17. “Forbes100” from 1917 to 1987:39members of the Class of ’17 were alive in ’87; 18 in ’87 F100; 18 F100 “survivors” significantly underperformed the market; just 2 (2%), GE & Kodak, outperformed the market from 1917 to 1987.S&P 500 from 1957 to 1997:74 members of the Class of ’57 were alive in ’97; 12(2.4%) of 500 outperformed the market from 1957 to 1997.Source: Dick Foster & Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last Underperform the Market

  18. “It is generally much easier to kill an organization than change it substantially.”—Kevin Kelly, Out of Control

  19. (Practical)Implication?“Go for it!”(Why not—alternative is slow death, at best)

  20. C.E.O.to C.D.O.

  21. DYB.com

  22. Keep Austin Weird

  23. “Active mutators in placid times tend to die off. They are selected against. Reluctant mutators in quickly changing times are also selected against.”—Carl Sagan & Ann Druyan, Shadows of Forgotten Ancestors

  24. “Natural selection is death. ... Without huge amounts of death, organisms do not change over time. ... Death is the mother of structure. ... It took four billion years of death ... to invent the human mind ...”— The Cobra Event

  25. “The secret of fast progress is inefficiency, fast and furious and numerous failures.”—Kevin Kelly

  26. “Uncertainty is the only thing to be sure of.”–Anthony Muh,head of investment in Asia, Citigroup Asset Management

  27. “We are in a brawl with no rules.”—Paul Allaire

  28. S.A.V.

  29. “The Silicon Valley of today is built less atop the spires of earlier triumphs than upon the rubble of earlier debacles.”—Newsweek/Paul Saffo

  30. TP#1*:Netscape!*Where would you rather have worked for those 5 years, Netscape or IBM-HP-Microsoft-Oracle? (Where, 25 years from now, would you rather to be able to tell someone—e.g., grandchild—that you worked?)

  31. RMcK:“A lot of companies in the Valley fail.”RN:“Maybe not enough fail.”RMcK:“What do you mean by that?”RN:“Whenever you fail, it means you’re trying new things.”Source: Fast Company

  32. “Wealth in this new regime flows directly from innovation, not optimization. That is, wealth is not gained by perfecting the known, but by imperfectly seizing the unknown.”—Kevin Kelly, New Rules for the New Economy

  33. New Economy?!Sergey + Larry > Harvard/370

  34. “Rewardexcellent failures. Punishmediocre successes.”Phil Daniels, Sydney exec

  35. Joe J. Jones 1942 – 2006 HE WOULDA DONE SOME REALLY COOL STUFF BUT … HIS BOSS WOULDN’T LET HIM!

  36. “It is the foremost task—and responsibility—of our generation to re-imagine enterprises and institutions, public and private.”from the back cover of Re-imagine!

  37. EXCELLENCE. STARTERS.HORRORS.

  38. Radio City Music HallSeptember 2005

  39. Franchise Lost!TP: “How many of you[600]reallycravea new Chevy?”

  40. “Ford, GM and Chrysler do not just make cars expensively … they make bad cars expensively.”—Investec analyst, International Herald, 0805.06

  41. Sluggish + Obese + Unimaginative + More Sluggish + More Obese + More Unimaginative + Even More Sluggish + Even More Obese + Even More Unimaginative =NISSAN + RENAULT + GM= Innovative Challenger for Toyota????

  42. Oh, Great …Ford: Airplane guy.GM: CFO.

  43. Small cars HQ: LA. Big cars HQ: Dallas. Corporate HQ: Atlanta.CEO: Roger Enrico or Lou Gerstner or Meg Whitman. COO: Bob Nardelli. Chairman: George Steinbrenner or Jack Welch or Ross Perot. Vice-chairman & CFO: Warren Buffett. Chief Marketing Officer: Brenda Barnes. Chief Branding Officer: Phil Knight(or Howard Schultz). Chief Innovation Officer: Steve Jobs or Jeff Immelt. Chief/Supply Chain: Raid Wal*Mart or CostCo or Dell. Chief/Dealer Relations: Carl Sewell.

  44. “Not long ago, I heard one studio chief utter the unthinkable: ‘What would happen if I made a movie I actually looked forward to seeing?’”—Peter Bart, Editor in Chief, Variety; former Paramount exec, “Hollywood’s Model Doesn’t Produce Art, or Much Profit” (NYT/0721.06)

  45. EXCELLENCE. STARTERS.BASICS.

  46. Did one of ’em ever turn to the other and say:“Wow, I wonder what unimaginable new tools, otherwise not possible, will be brought forth for my daughter Alice, age 17, because of this deal?”

  47. P.P.C.E.E.E.

  48. People.Product.Clients.Execution.Enthusiasm.Excellence.

  49. People.Product.Clients.Execution.Enthusiasm.Excellence.Relentlessness.

  50. “One of my superstitions had always been when I started to go anywhere or to do anything,not to turn back,or stop, until the thing intended was accomplished.”—Grant

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