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MOST

MOST. Clear statement of ambition Confidence in our ability Significant challenge : setting the bar high Growth is inevitable . ENJOYED. Differentiates ROGZ from most other organizations Note – Not chosen the words GREATEST, BIGGEST, MOST SUCCESSFUL, INNOVATIVE or ADMIRED

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MOST

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  1. MOST Clear statement of ambition Confidence in our ability Significant challenge : setting the bar high Growth is inevitable

  2. ENJOYED Differentiates ROGZ from most other organizationsNote – Not chosen the words GREATEST, BIGGEST, MOST SUCCESSFUL, INNOVATIVE or ADMIRED We do aspire to elements of all of the above, these words are egocentric and none of them encompass our total ambition We wish to keep the ROGZ focus on achieving satisfaction through a balance of : Fun, Function, Finance To ENJOY something is a personal choiceNote - we have specifically not chosen the word ENJOYABLE which indicates potential ENJOYED is a bold and confident statement of achievement

  3. PET We are a pet company Focus will give a clear message to our partners and consumers The pet industry is “Going large”

  4. BRAND Greatest strength A brand offers value way beyond the product itself

  5. ON PLANET EARTH We are a Global player Offers greatest impact as a Brand Offers greatest potential return on developments This guides the business model from being ultra specific towards being more generic This forces us to take logistics seriously This forces us to find the correct balance between customization and KISS (Keeping It Sweet & Simple ) This offers diversity end security from geographic market risks

  6. AND BEYOND Anything is possible

  7. SLIDE WITH WHOLE VISION

  8. What do you need to do as a Roggers to make the vision stick?? STATE the vision simply EMBRACE the vision personally CASTthe vision convincingly REPEAT the vision regularly CELEBRATE the vision systematically

  9. HOW DO THESE VALUES TRANSLATE FOR PETS AND THEIR OWNERS?

  10. HOW DO THESE VALUES TRANSLATE TO OUR DISTRIBUTION CHANNEL- SUPPLIERS, DISTRIBUTORS AND RETAIL

  11. HOW DO THESE VALUES TRANSLATE TO ROGGERS?

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