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Web Design and Digital Literacy. Initial impressions: Is this a good website? Why/why not? (One reason). How People Find Your Website. What search terms did you use when you were researching your project?. Take- aways. Use search terms in titles & headings Simple… …but not too simple
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Initial impressions: Is this a good website? Why/why not? (One reason)
What search terms did you use when you were researching your project?
Take-aways • Use search terms in titles & headings • Simple… • …but not too simple • Catchy
Take-aways • Color scheme • Layout: Clear, uncluttered • Keywords must be visible
Eyetracking: Where do people look? “F-Shaped Pattern For Reading Web Content” useit.com
Take-aways • First sentence or two: tell readers what topic is • One paragraph = one idea • Not too much text per page • Not too much text per paragraph