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What Is “ ”?

What Is “ ”?. A Keppel and NAC partnership Half-price ticket scheme for weekly arts and entertainment shows supported by Keppel with $250K sponsorship. Objectives.

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What Is “ ”?

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  1. What Is “ ”? • A Keppel and NAC partnership • Half-price ticket scheme for weekly arts and entertainment shows supported by Keppel with $250K sponsorship

  2. Objectives • Engage the community via provision of direct benefits through subsidized tickets • Provide affordable consumption of the arts • A Keppel CSR platform • To develop and cultivate succession of ready audience base

  3. Target Audience • Youth and Students • Students’ Friends and Relatives (FAR) • Senior citizens • Families and heartlanders

  4. Sphere of Influence for TA General public Friends And Relatives (FAR), families and heartlanders Youth, students and senior citizens

  5. How It Works Selection of shows • All ticketed shows • Non-profit and commercial • Performing arts • Visual arts • Across all genres • Music, Dance, Theatre, etc • Experimental and blockbusters • Suitable for TA

  6. Frequency 1 show per weekend 40 shows for 1st year Ticket subsidy 50% off retail ticket price Excludes ticketing agent charge How It Works

  7. How It Works TA Identification • Student ID • NRIC • ez-link cards • Password Booking • On-line and hotline • Over the counters • Direct from promoters

  8. How It Works Ticketing • Maximum of 4 tickets per person • Ticket price from 2nd & 3rd lowest tiers • Limited no. of subsidised tickets • First-come-first-served

  9. How It Works Example of price tiers • Suddenly Last Summer (SSO) • $11, $16, $26, $36, $50, $60, $75 • The Vienna Boys Choir • $38, $48, $68, $88, $108

  10. Micro-site EDMs Arts Beat – fortnightly publication Facebook page Presenters’ promotional materials & collaterals Ad placements Other targeted publicity Publicity Channels

  11. 1st Quarter Shows All details are subject to change.

  12. Q & A

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