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Building & Promoting a Company Store

WELCOME!. Building & Promoting a Company Store. Tanya Ignacek , BrightStores , Inc. Director of Sales & Operations. Dora Fiet, BrightStores, Inc. Marketing & Design. Let’s start with a quick review . What is a Company Store?.

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Building & Promoting a Company Store

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  1. WELCOME! Building & Promoting aCompany Store

  2. Tanya Ignacek, BrightStores, Inc. • Director of Sales & Operations

  3. Dora Fiet, BrightStores, Inc. Marketing & Design

  4. Let’s start with a quick review

  5. What is a Company Store? Company store (com.pa.ny store) - noun 1. an ordering efficiency tool used to control spending and manage brand

  6. Top 5 reasons for a Company Store Ordering Efficiency Spending Control Brand Management Customer Satisfaction Program Support

  7. Ordering Efficiency

  8. Brand Management

  9. Budgets Manager Order Approval Payment Methods Spending Control

  10. Program Support

  11. “Okay, so how do I determine what my client needs?” “Yeah, how do we do that?”

  12. One Size DOES NOT Fit All!

  13. Discovery

  14. Discovery • Who? • What? • When? • Where? • Why

  15. Types of Company Stores

  16. Currency Stores

  17. Point Stores

  18. BasicStores

  19. More Robust Store Program

  20. Feature Rich Stores

  21. Integrated Stores

  22. What to look for in a Company Store

  23. Easy to Use

  24. Easy to Manage

  25. Scalable

  26. Flexible

  27. Feature Rich

  28. Good Reporting Options

  29. Multiple Access Levels

  30. Security

  31. Do Your Homework • Ask for a list of features • Learn about their Support Services • Choose a proven team of experts

  32. Costs Involved With a Company Store • Store • Monthly hosting • Set-up • Store management

  33. Additional Costs • Inventory • Warehousing • Shipping/ Pick-Pack-Ship

  34. Who pays for the Company Store? • Funded by the distributor? • Funded by the end-user?

  35. Qualify the Opportunity Ready to offer a Store? First things first – make sure they’re qualified

  36. Annual Spend How much money is the company willing to spendon a store?

  37. Inventory What products will be included? How many products? Who will pay for the products? Who will commit to the inventory?

  38. Company Buy-In The Company needs to support the Store . . . How will the customer market the Store?

  39. Potential • Potential Sales • Potential Growth • Potential for “locked in” customers

  40. Know When to Walk Away When your client’s … • . . . demands are too high, and the annual spend is too low • . . . demands you own the inventory • . . . demands a large inventory, with poor payment terms • . . . demands very tight profit margins

  41. Create Value in your Knowledge Company Stores • Your understanding of Company Stores • Your knowledge of your products • Your knowledge about what is possible with a Company Store Knowledge = Value Possibilities Products

  42. RFP Support

  43. Company Service Creative Products Technology Five Basic Components Let your Company Store provider help you answer these questions

  44. Partner with BrightStores We want to be your Technology Partner & Company Store Expert

  45. Time for questions Tanya: 800.466.5930 – x304 Or email: tanya@brightstores.com Dora: 800.466.5930 – x302 Or email: dora@brightstores.com

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