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FLOWER OF SERVICES. Information. Payment. Consultation. Billing. Core. Order-taking. Exceptions. Hospitality. Safekeeping. CORE PRODUCT. Providing foods to customers. FACILITATING SUPPLEMENTARY SERVICES. Information: Al fresco’s website, brochure . Order-taking:
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FLOWER OF SERVICES Information Payment Consultation Billing Core Order-taking Exceptions Hospitality Safekeeping
CORE PRODUCT • Providing foods to customers
FACILITATING SUPPLEMENTARY SERVICES • Information: • Al fresco’s website, brochure. • Order-taking: • Free order (call 3823 8424). • Billing: • Handwritten invoices. • Payment: • Customers can pay by cash or visa.
ENHANCING SUPPLEMENTARY SERVICES • Consultation: • Providing promotion information of the day. • Suggesting the food orders. • Hospitality: • Greeting customers. • Cozy and polite atmosphere with light music and air condition. • Safekeeping: • Only have a small sidewalk for parking. • Exceptions: • Provide religious observances and special foods for customers based on their request.
BRANDING • House of brand