1 / 7

Marketing & event programming

Marketing & event programming. 2011 West Regional Chapter Leader Conference. We can’t find an event that everyone will attend. If you find it, let us know. Only a small percentage of alumni in our area come to chapter events. Los Angeles – 24 % Orange County – 27% Portland – 20%

dulcea
Download Presentation

Marketing & event programming

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing & event programming 2011 West Regional Chapter Leader Conference

  2. We can’t find an event that everyone will attend If you find it, let us know

  3. Only a small percentage of alumni in our area come to chapter events • Los Angeles – 24 % • Orange County – 27% • Portland – 20% • San Diego – 23% • Of the 380,000 living alumni, 25% are engaged

  4. WHEN PLANNING AN EVENT CONSIDER: • Why should people be interested in the event? • What is the value-added factor (beyond meeting other Badgers)? • What is the objective of the event? • Who is the primary audience? • What barriers might you have to overcome? • What opportunity or solution are you providing? • What is unique about the event (or what can you make unique about the event)? • Remember 10-3-1.

  5. Recent Grad Campaign • Connect • Lead • Belong Awareness of WAA 93% among undergraduates (100% among fourth year students), up from 80% in 2006.

More Related