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Mass Media Chapter 2

Mass Media Chapter 2. Books: The First and Most Respected Mass Medium. Discussion on p. 30 What do you know of the current transformation to digital books? Purpose (32) Systematic info storage Requires a medium (31)

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Mass Media Chapter 2

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  1. Mass Media Chapter 2 Books: The First and Most Respected Mass Medium

  2. Discussion on p. 30 What do you know of the current transformation to digital books? Purpose (32) Systematic info storage Requires a medium (31) Device by which a sender can move physical information thru time/space so that another can receive List 3 examples Ideas through graphic symbols (31) A carved, written, or printed mark, picture, character, or letter associated with a culturally agreed-upon meaning Ex: white fabric – worn vs. waved Evolution of Written Documents -- Background

  3. No writing, only oral/physical Ex: hair, skin, clothes, etc Cave paintings 15000 yrs ago Cultural conventions 4500 BCE Ideographic (33) – thought writing Benefit – new systematization Drawback – too many characters Chinese scholar – 50,000! Results in high illiteracy rates From pictographs to phonographs (34) A graphic symbol linked to a specified sound by a cultural convention or rule that prevails among those who speak English alphabet from Greek/Roman alphabets over 2000 years 3000 BCE Sumerians invent cuneiform (named for wedgelike writing utensil) symbols for sounds, much simpler than previous 500 BCE Greeks perfect Promotes literacy, formal educaiton and learning Makes it easy for historians Alphabet vs. phonetics International Phonetics Website Concrete to portable Sumerians had heavy clay tablets 3000 BCE Egyptians have papyrus Tall reed of the Nile, eventually bound into scrolls Short supply leads to parchment (sheep/goat skin) and vellum (young calf skin) Very expensive – one animal only produced a few pages Evolution of Written Documents – The Progression

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