SLE 2 TMA Tracking & Monitoring Application

1. SLE 2TMA Tracking & Monitoring Application Made By : Bader AlNaqbi 212611 Zayed AlQemzi 212596 Salem Nasser 212524 Abu Dhabi School of Management 2017-2018

2. Table of Content • Introduction • Methods • The Demand Pull • Market & Opportunity • Industry environment • Competitive context • Technology, design and novelty • Protection strategy • Business model • Conclusion

3. Introduction • TMA is a tracking & monitoring application that allows the user to track any of his car through certain range or specific areas that the user chooses. “example from home to school distance or area” • TMA can provide the user live monitoring with cameras that can be installed inside the car and can be externally and internally viewed through any smart phone. • ‘Tracking Monitoring Application’ is breakthrough within the transport industry • Is highly potent in creating discipline within the industry • Is much competitive since it provides greater protection • Has greater market size in terms of transporters of goods, school heads, parents, and car rental agencies • Its most strategic business model is the equity Interest Wander financing • It allows investors to gain value from the technology only if it proves worthwhile

4. Methods • Quality monitoring data from design research was used • Data collected at fixed stations over time “google” • Tracking studies used to gain information regarding stolen vehicles • Probabilistic monitoring designs that entailed expert interviews also used • Data also gained from trend analysis and statistics • Competitive analysis derived from programs already in existence

5. The demand pull • Why it is a demand pull? • There are a lot of technologies such as GPS, Android, Apple software, and smart phones which can be a great use of our application. • TMA easily tracks vehicles and factors safety and security • Is aligned to luxury and comfort • Is environmentally friendly & easy to use • Competitors cannot provide features of TMA • Includes cameras that provide internal and external features • Features empower parents and school managers to issue advisory

6. Market and opportunity • Company managers and vehicle owners to be greatest beneficiaries • Have suffered immensely for theft of goods • Parents will also benefit • Have lost their children due to speedy driving • Unlike its competitors, TMA regularly monitors and records vehicle activities. • TMA uses the latest technology that is yet to be captured by competitors

7. Industry environment • The transportation industry is becoming very active • Improved living standards has increased demand for luxurious life • TMA offers safety alternatives that are aligned to such comfort and luxury • Owners of vehicles are demanding for latest safety technologies • Increased mobile subscriptions helps the transportation industry • TMA does not need to partner with competitors since it offers more broader services

9. Competitive context • Challenges for TMA include the existence of numerous tracking and surveillance programs • Users may make preference to competitors who offer exclusive services for their vehicles • TMA can mitigate the challenge through referrals • Continual upgrading of its technology will make it to overcome competition • Optimization of adoption of technology will be through partnership with Google • More bargaining power achieved through aggressive online marketing

10. Technology, design and novelty • Roger’s Model for adoption of innovation will be adopted • Will entail integrating GPS and google play store • Linkage will be made to a bank • Customers expected to make preference to the technology • It is safe and quick • Has high levels of tracking

11. Protection strategy • TMA is increasingly becoming compliant to legal mechanisms • Is currently overcoming its complexity to build a private cloud • Its governance and control mechanisms remain fair • Partnering with registered firms such as Google offers it freedom of operation • A sense of protectionism achieved through partnership • More effort required to upgrade its independent ideas of protectionism

12. Business model • TMA applies google maps to direct customers to its business • Digital Mastery Play Book ensures that TMA gains customer feedback • Artificial intelligence allows the technology to understand customer behavior and know how to influence such behaviors • Equity Interest Wander financing assists in gaining profits through off-the funding selling • Widespread benefits achieved through Long-term Speculation Wander financing • Increasing shareholding through attaining break-even points

13. Conclusion • TMA is expected to disrupt the transport industry • Will enable customers to control transit of people and goods • Its partnership with google will make it more appealing to online users • It is clear that TMA will overcome its competitors • Dependence on latest technology will make it appealing • Gaps to overcome include property rights and IP licensing

14. References • Boyd, B., Gauci, J., Robertson, M. P., Duy, N. V., & Gupta, R. ( 2014). Building real-time mobile solutions with MQTT and IBM MessageSight. Poughkeepsie, NY: IBM Corporation, International Technical Support Organization. • Minoli, D. (2013). Building the Internet of things with IPv6 and MIPv6: The evolving world of M2M communications. New York: Wiley. • Plunkett, J. W. (2009). Plunkett's transportation, supply chain & logistics industry almanac 2009: The only comprehensive guide to the business of transportation, supply chain and logistics management. Houston, TX: Plunkett Research Ltd. • Skilton, M. (2015). Building a digital enterprise: A guide to the architecture of digital workspaces. New York, NY: Palgrave Macmillan.