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Maximizing Museum Revenue and Attendance Strategy Analysis

Analyzing pricing strategies for an art museum on Watsonia island using microeconomic principles to optimize profit, revenue, and attendance.

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Maximizing Museum Revenue and Attendance Strategy Analysis

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  1. Mircoeconomics 2006 Question 1

  2. PRICE/COST Marginal Cost P6 P5 Average Total Cost P4 P3 P2 P1 Demand 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 ATTENDANCE Marginal Revenue • There is one art museum on the island of Watsonia. The • museum’s demand and cost curves are shown in the • graph above. The museum currently relies on an • admission charge for some of its funding. Its directors • are debating about how to set the admission charge.

  3. PRICE/COST Marginal Cost P6 P5 Average Total Cost P4 P3 P2 P1 Demand 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 ATTENDANCE Marginal Revenue a) Using the labeling of the graph above, identify the price and quantity associated with the following objectives. i) The museum maximizes its profit. P5 Q2

  4. PRICE/COST Marginal Cost P6 P5 Average Total Cost P4 P3 P2 P1 Demand 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 ATTENDANCE Marginal Revenue a) Using the labeling of the graph above, identify the price and quantity associated with the following objectives. ii) The museum maximizes its total revenue P3 Q4

  5. PRICE/COST Marginal Cost P6 P5 Average Total Cost P4 P3 P2 P1 Demand 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 ATTENDANCE Marginal Revenue a) Using the labeling of the graph above, identify the price and quantity associated with the following objectives. • The museum maximizes the sum of consumer and • producer surplus. P4 Q3

  6. PRICE/COST Marginal Cost P6 P5 Average Total Cost P4 P3 P2 P1 Demand 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 ATTENDANCE Marginal Revenue a) Using the labeling of the graph above, identify the price and quantity associated with the following objectives. iv) The museum maximizes its attendance, as long as it breaks even. P2 Q5

  7. Elastic PRICE/COST Marginal Cost P6 P5 Average Total Cost P4 P3 P2 Inelastic P1 Demand 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 ATTENDANCE Marginal Revenue • When the attendance is Q1, is the demand price elastic, • inelastic, or unit elastic? Explain. Demand is elastic at Q1. MR is greater than zero; Q1 is left of the mid-point or in the upper half of the demand.

  8. PRICE/COST Marginal Cost P6 P5 Average Total Cost P4 P3 P2 P1 Demand 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 ATTENDANCE Marginal Revenue • Assume that the price is set at P2. Assuming the • existence of an opportunity cost, indicate whether the • museum’s accounting profits would be positive, • negative, or zero. Explain why. Accounting profits are positive.

  9. PRICE/COST Marginal Cost P6 P5 Average Total Cost P4 P3 P2 P1 Demand 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 ATTENDANCE Marginal Revenue • Assume that the price is set at P2. Assuming the • existence of an opportunity cost, indicate whether the • museum’s accounting profits would be positive, • negative, or zero. Explain why. Economic profit is zero and opportunity costs exist.

  10. PRICE/COST Marginal Cost P6 P5 Average Total Cost P4 P3 P2 P1 Demand 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 ATTENDANCE Marginal Revenue • Assume that the price is set at P2. Assuming the • existence of an opportunity cost, indicate whether the • museum’s accounting profits would be positive, • negative, or zero. Explain why. Or-- Economic profit is zero and ATC includes opportunity costs.

  11. PRICE/COST Marginal Cost P6 P5 Average Total Cost P4 P3 P2 P1 Demand 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 ATTENDANCE Marginal Revenue • Assume that the government decides the museum should • charge no admission and agrees to subsidize the • museum for any losses. • Using the labeling in the graph, identify the museum’s attendance under • that circumstance. Q7

  12. PRICE/COST Marginal Cost P6 P5 Average Total Cost P4 P3 P2 P1 Demand 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 ATTENDANCE Marginal Revenue • Assume that the government decides the museum should • charge no admission and agrees to subsidize the • museum for any losses. ii) Would the outcome be allocatively efficient? Explain. Outcome is NOT allocatively efficient.

  13. PRICE/COST Marginal Cost P6 P5 Average Total Cost P4 P3 P2 is greater than P1 Demand 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 ATTENDANCE Marginal Revenue • Assume that the government decides the museum should • charge no admission and agrees to subsidize the • museum for any losses. ii) Would the outcome be allocatively efficient? Explain. MC > P or MSC > MSB

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