MONTCLAIR STATE UNIVERSITY

1. Montclair State University Unplugged:Replacing Landlines with a Cellular Information Device • Kathleen Ragan • Associate Vice President for Division Administration • Office of Student Development and Campus Life • Edward Chapel • Vice President for Information Technology • EDUCAUSE • Dallas, Texas • October 11, 2006 MONTCLAIR STATE UNIVERSITY

2. About Montclair State University • New Jersey’s 2nd largest & fastest growing • 16,076 students enrolled rising to 18,000+ by fall of 2008, MSU’s centennial • Mostly undergraduate with 3400 living in residence • Carnegie II Comprehensive Master Degree • 4 Doctoral Programs • MSU offers 250 degree and certificate programs MONTCLAIR STATE UNIVERSITY

3. The Challenge • Leverage pervasive mobile phones to enrich the Montclair State University experience • Upgrade traditional landline services • Improve communication with students • Create stronger sense of community • Improve academic use of latest technologies • Enhance public safety MONTCLAIR STATE UNIVERSITY

4. Decision Drivers • I’m paying a lot for landlines that my students don’t use… • I’ve lost my long distance revenue stream… • My phone system isn’t useful for anything other than voice… • My students all have mobile phones, but I have no way to reach them… • My students use their personal phones, email and Facebook more than campus-provided services… MONTCLAIR STATE UNIVERSITY

5. Evolution of the Program • Student Development & Campus Life wanted it in 2002 • Not feasible originally • No number portability • E-911 not working • Not enough coverage • Complex issues to navigate - need for vendor management partner MONTCLAIR STATE UNIVERSITY

6. Solution Definition Process • Requirements Gathering • Student surveys & Focus groups (students, faculty & staff) • Requirements Definition • Complete on-campus coverage; high-quality off-campus • 911 emergency response must work • Valued applications; not just voice • Capacity for over 5000 with high quality of service • Controlled implementation • Validate applications and value • Validate performance of network (coverage and capacity) • 100 students for a semester-long proof of concept MONTCLAIR STATE UNIVERSITY

7. MSU Solution Requirement Solution • 3 Temp towers on campus • Permanent build-out in progress • CDMA coming soon • Complete campus coverage • Landline quality service Requirements Solution Infrastructure • Nextel i870, i860, i850; -Samsung A900; Sanyo 7500 Device • Student focused phones • Data, TXT, Pics, Voice • Options for inexpensive thru high-end • University Liable model • Pooling and re-packaging into customized plans Plans • Low maintenance, easily extended • Must meet admin, student, parent and faculty constituents • University bought access to Rave hosted service • Communication, Community, Academic and Safety applications Applications • On-campus service and support • Outsourced billing • Easy management of plans by students • Rave managed services • Use of existing billing partner • Self-service web portal (Rave) Service & Support

8. From Landline to Mobile Communicator Landline Phone Mobile Communicator Voice Services Calling Voice Services Calling Voicemail Conferencing Academics Course Mgmt In-class assessment Podcasts/MP3’s Safety E911 Safety E911 Broadcast SMS Alerts Location-Based Safety Student Services Campus Bus Location Dining Menus NJ Transit, Admin svcs Community Phone Directory Campus Events Group Collaboration Entourage Creating a mobile network that delivers community and services anywhere.

9. CampusConnect Community Academics Safety Transitions

10. Connecting To Tools For Academic Success • In-class Assessments • What should be covered in more detail ? • Blackboard Access • Class announcement • Grades • Assignments • Email Access • Professor Access

11. MobileGuardian Safety & Wellness Connections Emergency Numbers Panic Call

12. Community Connections Campus Groups Stay connected to friends, recreation, study groups, clubs & campus events

13. Connections To Help With Transition Who’s Who? What’s What? • University Directory How Do I Get There? • Shuttle Bus Locator • NJ Transit Schedule What’s Urgent? • Alerts & Notifications What’s My Mailbox? • mail.montclair.edu

14. Phased Implementation • Pilot Test (Go or no go?) • Students In Residence (fall ’05) • All Incoming Students (fall ’06) MONTCLAIR STATE UNIVERSITY

15. Economics of Program • University Liable Accounts • Allows for pooling of minutes (bulk purchase power) • Allows MSU to purchase fewer minutes than will be sold • Enables all students to qualify for phone regardless of credit history or lack thereof • Students Have Flexibility • Basic plan included in MSU Telecom Fee; students have option to upgrade phone and/or plan • Can port in existing mobile number • Can change plans at any time • Can keep the phone when they graduate MONTCLAIR STATE UNIVERSITY

16. Base Phone Included in MSU Telecom Fee

17. Base Plan Included in MSU Telecom Fee Rave Wireless helps each client select the optimal mix of plans and devices to meet student needs

18. Student Can Upgrade Phone

19. Student Can Upgrade Plan Students can upgrade/downgrade at will, anytime

20. Students Register via Web Rave Wireless provides custom, university-branded online ordering and CRM system

21. Students Choose Phone and Plan

22. Campus Connect – Student Web View • Manage profile • Update personal status • View groups • Choose applications and content for your mobile phone

23. Campus Connect – Student Phone View Broadcast Alerts Home Page Groups & messaging Campus Directory Email

24. Academic: Course Alerts • Blackboard LMS Integration • Alerts for class cancellations, homework updates, etc. • Mobile access to assignments, grades, course schedules

25. Rave Guardian – Student View • Students activate Rave Guardian from their phone when uncomfortable, or have special needs requirements • Important to note this is student-activated only

26. Transportation Student View • Shuttle bus tracker based on GPS-enabled handsets

27. MSU Administration Console • Send broadcast alerts • Publish content • Designate applications • Manage admin permissions • View usage reports

28. Guardian – Campus Police View • Campus police are able to immediately investigate cases with location and profile information

29. Operations and Management • Plan packaging and optimization • Hardware selection (Rave certification of handsets) • Activation / Distribution • Billing • Customer support • Bill reconciliation • Upgrades, downgrades, other plan changes • Hardware replacements • Application set-up and support • Online and in-person support • Retail store management

30. Results to Date • 1,400 University liable subscribers in first year • 2,030 additional mandatory, and 300 voluntary activations in second year (this year) • CNS build-out with 4-year commitment • MSU wins Clery Award for Campus Safety "We wanted to take this generation's preferred use of technology to enhance the learning environment and students' sense of community," - Susan A. Cole, President of Montclair State quoted in Chronicle of Higher Education, 11/11/05

31. Typical Student Usage • Morning • Plan day: Blackboard, meals, events • Afternoon • Utilities: Bus, Email, Blackboard • Evening • Entertainment, catch up on news, check group notices

32. MSU Next Steps • WiFi dual mode devices (disruptive technology) • Rave Extender development toolkit • CDMA – rich media • Student services • 612 capability for account monitoring • Couponing • Campus-related advertising for revenue streams

33. Additional Features & Functions • Additional Applications • Goal Quest for student engagement • Lecture 123 • Pod casting • Real time classroom assessment • Cell phone as access control, ID card & one card • Administrative Applications Development MONTCLAIR STATE UNIVERSITY

34. Lessons Learned and Useful Tips

35. Tips: Choosing a Carrier • Need coverage and capacity across campus • Need commitment to build out coverage and capacity if necessary • MSU wanted Location Based Services (LBS) capabilities for Rave Guardian • Consider where your students will be using the phones off-campus • Rave Wireless provides negotiating leverage and vendor management

36. Choose a Carrier Who Will Commit to Coverage and Capacity T-1 In-building signal enhancement Great coverage and capacity for users on campus Seamless operation for users off campus

37. Tips: Mandatory or Voluntary? • MSU Chose to Make Campus Connect Program Mandatory for 3 Reasons • Common tools ensure universal learning experience for all students • Certified handsets required for Rave Guardian safety application • Economies of scale provide deeper discounts to students

38. Tips: Get Started Early • Coverage build-out (if necessary) takes time • Allow time to include key constituents (e.g., student affairs, housing, academic computing) • Market program to students early in matriculation process • Ensure support processes are solid (recommend premium turnkey solution based on MSU experience)

39. Tips: Pitch It Right to Key Constituents • Parents: It’s not just a phone, it’s a mobile device helping to educate, keep students safe, and improve the college experience • Students: Compelling applications and financially acceptable programs • Faculty and Administration: Improve the ability to communicate with students, make mobile phone useful inside and outside the classroom, forego unnecessary telecom expenses

40. Questions? Edward Chapel, Ph.D. Vice President for Information Technology Montclair State University chapele@mail.montclair.edu w: 973-655-7026 Kathleen Ragan Associate Vice President for Division Administration – Student Development & Campus Life Montclair State University ragank@mail.montclair.edu w: 973.655.3450