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N Sensing A Retailers Perspective

This article discusses the retailer's perspective on N-Sensing technology for agricultural purposes, including company background, economic possibilities, concerns, and methods discussion.

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N Sensing A Retailers Perspective

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  1. N SensingA Retailers Perspective Danny Peeper Wheeler Brothers Grain Watonga OK

  2. Introduction • Company background • What we have experienced • Concerns • Economic possibilities • Discussion

  3. Company Background • 17 Locations • Grain, Fertilizer, Chemical

  4. Why Are We Interested • Customer Focused Business • Better producer economics • Yield Goal History • Added service • Environmentally Friendly • Produce In The Good Years

  5. Historical Program • Provide soil sampling • 60# DAP in drill • Additional 40# N if grazing • Topdress 30-40# N • Normally applied to late

  6. Our N-Rich Strip Use • 2 Years of Serious Interest • 600-1000 plots annually • Results • No rain in 05 • Delayed planting in 06

  7. Our Equipment • 3 rates • Portable • Storage

  8. Retailer Concerns • I will sell less fertilizer • True only if: • Farmers are overapplying nitrogen • Traditional rate • Have money to overspend • You have never seen any N deficiencies • It will not work on grazed wheat

  9. What’s the Answer • There will be years with no N required • Spring 05 • They would not have applied N anyway • I still consider this a success • Personally I think it will help us sell more • Help reach max yields • Traditional rate or yield goal does not work

  10. Responsible Approach • How can we recommend an accurate N rate visually • Producers need a correct rate by field by year • Historically overused products • Atrazine • Legal issues on groundwater • Poultry litter • Time to do a better job

  11. Retailer Marketing • Must be a profitable venture • Increase fertilizer sales • Increase producer profitability • He can’t spend what he doesn’t have • Total package solution

  12. Producer Concerns • I don’t want tracks • I don’t want flags • What are you trying to sell me • I won’t put on enough fertilizer • I will put to much fertilizer on • It just won’t work in my field

  13. Methods Discussion • How big of ramp do you need • How do you go back and find it • What if you can’t see the ramp • Are we representing accurately the field variability • How do we get them to pay for it

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