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Presented by: Joe Cundari, Ian Luttrell, Antonio Oakley, Jeremy Gaines

Presented by: Joe Cundari, Ian Luttrell, Antonio Oakley, Jeremy Gaines. Target Market. Our target market is people that work at the Ann & Robert H. Lurie Children's Hospital of Chicago Research Center. Loyola University School of Law will also be a big target market.

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Presented by: Joe Cundari, Ian Luttrell, Antonio Oakley, Jeremy Gaines

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  1. Presented by: Joe Cundari, Ian Luttrell, Antonio Oakley, Jeremy Gaines

  2. Target Market • Our target market is people that work at the Ann & Robert H. Lurie Children's Hospital of Chicago Research Center. Loyola University School of Law will also be a big target market. • We will also be targeting people that use public transportation, people that are staying in local hotels and people coming in and out of the water tower.

  3. Mobile Target Market • Our Mobile App Target market are people that work in their office and the app lets you order your food from your office and by the time you leave your office they have already started to make your food and it will be ready (depending on your order) by the time you get there.

  4. Background Information • We could advertise this app by showing it on the exterior of a bus. This would be a good advertisement because people would easily be able to see the advertisement because of it being on the outside of the bus. The cost for this ad is $150-$4,500 for a 4 week period.

  5. Background Information • Another good advertisement idea we could do is advertise it at a bus stop near the Chick-fil-A. this would be good because local people that take the bus would be able to see this ad when waiting on the bus to arrive. The cost for this would be 150-4,500 dollars per ad per four week period.

  6. Background Information • We can also advertise on the interior of the bus this will be seen by local people who live near Chick-fil-a who are taking the bus to work or people who are taking the bus to downtown near Chick-fil-a they will see the app on the inside of the bus.

  7. Background Information • We will advertise this app by putting it on local CTA benches around the water tower area as well as Loyola college. The cost for this will be 75-500 dollars per ad, per four week period. • This will be a good plan because so many people ride the bus every day and the chances of people who ride the CTA bus seeing them are very high.

  8. Background Information • We will be choosing the bench ads for our advertisement it is in our budget and is a good way for people to see the ad. We will be doing $500 worth of ads in a spot by Chick-fil-a and $500 worth of ads in a 2 block radius.

  9. Budget • Our Budget is $1,000 we will be using the CTA benches for our advertisement the cost for this will be $75-$500 for an ad for a 4 week period. (this is a range of prices) we got our prices from google and the CTA website.

  10. Budget • We would like to spend $500 dollars of our budget on benches around Chick-fil-A and local businesses. We would also like to spread out with in a 2 to 4 block radius of Chick-fil-A to get the word out to more local people riding on the local busses or trains.

  11. 6 month timeline • Month 1: In month one we will be putting the advertisements into place and observing steadily how our placement is coming along. • Month 2: In month two we will take a survey at the bench where our advertisement is, to see if people have been noticing our ad. • Month 3: We will be doing the same thing as we did in month two for month 3. • Month 4: In month 4 we will be checking in on our budget to make sure if this ad is paying off and worth it. • Month 5: we will be checking to see if people have been using the app to order. • Month 6: we will evaluate the ads and make changes if we feel like there would need to be any.

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