Impact of Android on the Mobile Market

1. Batch Name: EPGP-EG 2013-14 Course Name : IT Networking Case name: Google Android Group Number: 8 Group Members: 1) Ayan Mukherjee (EG2013-08) 2) Kolhe Pravin Shivaji (EG2013-17) 3) Naresh Kumar Bhaiwa (EG2013-26) 4) Shaikh Owais Aslam (EG2013-35)

2. Impact of Android on the Mobile Market • Development of Android OS proved to be a market changer. • Android provided developers with their SDK for free which led to development of new and innovative applications for different requirements • Telecom service providers invested heavily in newer generation network infrastructure to support higher and faster data transmission capacity • Handset and Chipset manufacturer’s competed by offering compelling combinations of software and hardware • It gave rise to development of feature rich “Smartphone's” • Google wanted to promote their own services like, internet search, location-based services & mobile advertising, which was achieved through Android. • Other Competitors were forced to rethink their strategy as Android was gaining huge market share

3. Opportunities of Using Mobile Computing in e-Governance-1 • Mobile penetration in India is about 75% as against 5% internet penetration; expands the reach. • Mobile is portable than computer devices with internet facility. • Adaptability to Mobile is more than Other Computer Devices. • Push down SMS from central server to reach registered users who seek specific alerts/information. • SMS-based Two Way Information Exchange. • Cost Effective • User Friendly

4. Opportunities of Using Mobile Computing in e-Governance-2 • Anytime & Anywhere • Less dependency on power • Reduces Infrastructure cost • No skilled person is required • Social Divide between rich and poor can be minimized. • Language barrier can be minimized • The population which is not connected through mobile can be connected by agents like “Saheli” in Rajasthan • Personalized Information can be targeted to specific user

5. Why are Government Lagging Behind in Using These technologies • Apps Development is major issue (small screen is a limitation) • Low cost mobiles don’t come with all required features like GPRS, voice message etc. • Requires expensive phones and data services • Law of the land does not recognize mobile documents and transactions. • Identification and Security issues needs to be sorted out. • Hidden interests, Scams-3G • Target oriented approach rather than output oriented • Ability of mobiles to handle many local languages (UNICODE) • Low cost mobiles with required features need to be availed

6. Analysis of Exhibit • Exhibit 1: Financial Performance of Google • Exhibit 2: Google's Growth-Actual & Forecast • Exhibit 4: Mobile Phone Subscribers by Geography • Exhibit 5: Global Mobile Phones Market Segmentation • Exhibit 6: Forecast of Worldwide Smartphone Sales Vol. • Exhibit 8: Summary Stats of Major US Wireless Carriers • Exhibit 10: Top 10 Global Telecom Operators by Revenue • Exhibit 11: Smartphone Market Share • Exhibit 12: Forecast of Worldwide Sales of Smartphones by OS

7. Contact: - Pravin Kolhe, Executive Engineer Water Resources Department, Government of Maharashtra Email:- pravinkolhe82@gmail.com www.pravinkolhe.com PPT downloaded from www.pravinkolhe.com