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Maximizing Support from your Donors through your Capital Campaign

Maximizing Support from your Donors through your Capital Campaign. Jeffrey Wilklow Campbell & Company and Valerie Broadie Planned Parenthood of Metropolitan Washington. #Bridge14. Capital Campaigns Transform Your Organization.

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Maximizing Support from your Donors through your Capital Campaign

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  1. Maximizing Support from your Donors through your Capital Campaign Jeffrey Wilklow Campbell & Company and Valerie Broadie Planned Parenthood of Metropolitan Washington #Bridge14

  2. Capital Campaigns Transform Your Organization • Your main ask is not the end but a beginning of a larger and integrated campaign. Integrated Campaign Main Ask

  3. Capital Campaigns Transform Your Organization • Capital Campaigns can serve as a chance to open up a planned gift conversation with your existing and potential donor base. • The key is the establishment of deep and engaged relationships with your donors. Integrated Campaign

  4. The Legacy Giving Conversation

  5. Wealthy Donors “Let me tell you about the very rich. They are different from you and me.” • Producers • Legacy • What they all worry about • The 20% myth

  6. Modest Givers • Endowing gift • Fear of giving too much away

  7. Conversational Opportunities • Legacy Society Push • New Leadership • New Strategic Direction • Campaign

  8. The Courtship

  9. The Philanthropic Partnership

  10. Question of the Day What is the #1 reason why people don’t give? They are not asked!

  11. Other Reasons No one followed up The case wasn’t strong enough The appeal wasn’t personal No one suggested alternate ways to give The solicitor did not listen No one suggested a specific amount

  12. Bibliography Wood, Graeme, “Secret Fears of the Super-Rich,” The Atlantic, April 2011 Swank, Katherine, “How to talk with Donors about Planned Gifts,” Target Analytics Thanks – and feel free to contact us for follow up: Jeff Wilklow - jaw@campbellcompany.com

  13. Thank you! Jeffrey WilklowJeff.Wilklow@campbellcompany.com Valerie BroadieValerie.Broadie@ppmw.org Don’t forget to visit the Solutions Showcase! Many of the ideas discussed today are on display at the Solutions Showcase! #Bridge14

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