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OTT & Multiscreen - 11 - Entertainment Streaming Strategies

• Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": dusil.com. In case you're interested, I also run a separate personal blog at gabrieldusil.com. <br>• Building a new Video Streaming service starts from understanding the market landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses, Opportunities & Threats. But dissecting the challenges in the Video streaming industry is about understanding problems, before a solution can be formulated. Creating a gap-analysis is the next step in recognizing opportunities in this rapidly changing market space. Then, examining subscriber behavior ensures that we look through the lens of the consumer. Once those steps are completed, we can formulate a strategy to build an innovative and competitive video streaming service. This presentation takes a modern market approach for video streaming through an assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS).

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OTT & Multiscreen - 11 - Entertainment Streaming Strategies

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  1. Entertainment Streaming Strategies Gabriel Dusil www.linkedin.com/in/gabrieldusil dusil.com gabriel@dusil.com  1 © 2015  gabriel@dusil.com  www.dusil.com

  2. Entertainment Streaming Strategies Download the Recorded Video Presentation or the Native PowerPoint Slides, here: • http://dusil.com/  2 © 2015  gabriel@dusil.com  www.dusil.com

  3. Agenda - COBS Opportunities Behaviors Challenges Strategies  3 © 2015  gabriel@dusil.com  www.dusil.com

  4. Strategy – Significant for Business Most Significant OTT Business Challenges Obtaining Content Rights for Multiple Screens 48% Bandwidth Caps from Network Providers 41% Lack of Consumer Awareness or Interest 41% Free Services – Direct Broadcast Access 38% Free Services – User Generated Content 37% Poor Set of Vendor Solutions 21%  4 © 2015  gabriel@dusil.com  www.dusil.com Verimatrix - OTT, A Major Game-changer for Pay-TV (Infographic, 13.Sep)

  5. 90% of American premium content is worth over 45 billion US$ per year, owned by Disney, Fox, Time Warner, Comcast/NBC Universal, CBS, Viacom, Discovery, Scripps & AMC Todd Juenger from Bernstein Research  5 © 2015  gabriel@dusil.com  www.dusil.com http://gigaom.com/video/comscore-chairman- down-with-clicks-up-with-video/

  6. “Brands using online video ads have seen anywhere from 20% to 40% higher incremental buying, with online video.” Gian Fulgoni, chairman & co-founder of comScore  6 © 2015  gabriel@dusil.com  www.dusil.com http://gigaom.com/video/comscore-chairman- down-with-clicks-up-with-video/

  7. “Any given video in the [Google] index has about a 50 times better chance of appearing on the first page of results compared to text.” Nate Elliot, Forrester Research  7 © 2015  gabriel@dusil.com  www.dusil.com http://blogs.forrester.com/interactive_marketing /2009/01/the-easiest-way.html

  8. Tactics – Top Technical Issues for OTT Top Technical Challenges for OTT Network Bandwidth Limitations 59% Quality of Service & Experience 55% Delivery Standards 48% Broad Device Support 37% Content Security 34% Search & Discovery 30% Transcoding 26%  8 © 2015  gabriel@dusil.com  www.dusil.com Verimatrix - OTT, A Major Game-changer for Pay-TV (Infographic, 13.Sep)

  9. Tactics – Top Devices for OTT Top Devices for OTT Development Tablets 80% PC & Mac 72% Smartphones 71% STB - Internet Streaming 56% Smart TV 55% Game Consoles 41% STB - Traditional 29%  9 © 2015  gabriel@dusil.com  www.dusil.com Verimatrix - OTT, A Major Game-changer for Pay-TV (Infographic, 13.Sep)

  10. Strategy – Most Important OTT Services Most Important OTT Services 3-5 Years Video On Demand 7% 79% 2% Catch-up TV & time shifting 54% 15% Live & Linear Content 48% 3% PVR Functionality 23% Network PVR 22% 10% PoS 10% 11%  10 © 2015  gabriel@dusil.com  www.dusil.com Verimatrix - OTT, A Major Game-changer for Pay-TV PVR = Personal Video Recorder, PoS = Point of Sale

  11. Tactics – Top OTT Technologies Top Platforms to Support Most Significant Technologies Top Delivery Protocols HTML5 75% Apple’s HLS 65% Android 74% 4K Adobe’s HDS Apple iOS 73% 49% 43% HEVC Windows 8 MPEG-DASH 35% 41% 61% DD+ Mac OS MS Smooth Stream 24% 38% 60% 3D Windows <7 Flash/RTMPE 28% 21% 55% DTS Don’t Know 13% Blackberry 14% 24%  11 © 2015  gabriel@dusil.com  www.dusil.com Verimatrix - OTT, A Major Game-changer for Pay-TV DD+ = Dolby Digital Plus Audio, DTS = Digital Theater Systems, Inc.

  12. Tactics – Top Security Technologies Most Important for OTT Security Top Strategies for Digital Rights Management Apple HLS Enhanced 38% Many DRMs in One Platform 22% Apple HLS Basic 34% Single DRM in One Platform 19% Adobe Flash Access Many Parallel DRMs 25% 12% Microsoft PlayReady Don’t Know 29% 23% OMA 16%  12 © 2015  gabriel@dusil.com  www.dusil.com Verimatrix - OTT, A Major Game-changer for Pay-TV OMA = Open Mobile Alliance, HLS = HTML Live Streaming

  13. Strategy – Enterprise Opportunities Top OTT Video Business Drivers Attract New Subscribers 49% Increase Profitability 38% Retain Existing Subscribers 33% Enhance Competitive Profile 33% Don’t Know 7% Be a Loss Leader* 6% *Maintain Customers so they pay for other services.  13 © 2015  gabriel@dusil.com  www.dusil.com Verimatrix - OTT, A Major Game-changer for Pay-TV (Infographic, 13.Sep)

  14. Agenda - COBS Opportunities Behaviors Challenges Strategies  14 © 2015  gabriel@dusil.com  www.dusil.com

  15. www.linkedin.com/in/gabrieldusil dusil.com gabriel@dusil.com  15 © 2015  gabriel@dusil.com  www.dusil.com

  16. Synopsis – Entertainment Streaming Strategies Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": dusil.com. In case you're interested, I also run a separate personal blog at gabrieldusil.com.  Building a new Video Streaming service starts from understanding the market landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses, Opportunities & Threats. But dissecting the challenges in the Video streaming industry is about understanding problems, before a solution can be formulated. Creating a gap-analysis is the next step in recognizing opportunities in this rapidly changing market space. Then, examining subscriber behavior ensures that we look through the lens of the consumer. Once those steps are completed, we can formulate a strategy to build an innovative and competitive video streaming service. This presentation takes a modern market approach for video streaming through an assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS)  16 © 2015  gabriel@dusil.com  www.dusil.com

  17. Tags – Entertainment Streaming Strategies 2nd Screen, Broadcast, COBS, Connected TV, Digital Rights, Digital Video, DRM, dusil.com, Entertainment Streaming Behaviors, Entertainment Streaming Challenges, Entertainment Streaming Opportunities, Entertainment Streaming Strategies, Gabriel Dusil, Internet Video, Linear TV, Multi-screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Return On Investment, ROI, Search & Discovery, second screen, Smart TV, TCO, Television, total cost of ownership, TV Anywhere, TV Everywhere, Video Streaming  17 © 2015  gabriel@dusil.com  www.dusil.com

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