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OTT & Multiscreen - 9 - Entertainment Streaming Opportunities

• Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": dusil.com <br>• Building a new Video Streaming service starts from understanding the market landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses, Opportunities & Threats. But dissecting the challenges in the Video streaming industry is about understanding problems, before a solution can be formulated. Creating a gap-analysis is the next step in recognizing opportunities in this rapidly changing market space. Then, examining subscriber behavior ensures that we look through the lens of the consumer. Once those steps are completed, we can formulate a strategy to build an innovative and competitive video streaming service. This presentation takes a modern market approach for video streaming through an assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS)

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OTT & Multiscreen - 9 - Entertainment Streaming Opportunities

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  1. Entertainment Streaming Opportunities Gabriel Dusil www.linkedin.com/in/gabrieldusil dusil.com gabriel@dusil.com  1 © 2015  gabriel@dusil.com  www.dusil.com

  2. Entertainment Streaming Opportunities Download the Recorded Video Presentation or the Native PowerPoint Slides, here: • http://dusil.com/  2 © 2015  gabriel@dusil.com  www.dusil.com

  3. Agenda - COBS Opportunities Behaviors Challenges Strategies  3 © 2015  gabriel@dusil.com  www.dusil.com

  4. Challenge – USA Cinema USA Cinema vs. Ticket Prices Box Office (billion US$) Revenue decline in USA cinema is offset by increased ticket prices $8 8.0 Ticket Price $7 billion US$ 4.0 $6 USA 0.0 $5  4 © 2015  gabriel@dusil.com  www.dusil.com Sources – http://www.the-numbers.com/, http://www.boxofficemojo.com/

  5. Opportunity – International Cinema Global Cinema Revenue 36 24 billion US$ International (non-USA) 12 2.1% CAGR USA 0  5 © 2015  gabriel@dusil.com  www.dusil.com Sources – http://www.the-numbers.com/, http://www.boxofficemojo.com/

  6. Opportunity –Int’l Cinema Forecast Global Cinema Forecast # Country 1 USA 2 China 3 Japan 4 UK 5 France 6 India 8 South Korea 9 Russia 7 Germany 10 Australia ’13 Revenue 10.9b US$ 3.6b US$ 2.4b US$ 1.7b US$ 1.6b US$ 1.5b US$ 1.4b US$ 1.4b US$ 1.3b US$ 1.1b US$ 46 billion US$ 34 International (non-USA) 22  6 © 2015  gabriel@dusil.com  www.dusil.com http://www.statista.com/statistics/259987/global-box-office-revenue/

  7. Opportunity - Film Production Global Film Production Films Produced 7,000 Worldwide film production has grown by over 4% year over year 6,000 5,000 2005 2007 2009 2011  7 © 2015  gabriel@dusil.com  www.dusil.com http://data.uis.unesco.org/index.aspx?queryname=51

  8. Cloud   Digital Entertainment Video Editing Video Entertainment Metadata Databases Social Networking Video Delivery Video Hosting Video Conferencing  8 © 2015  gabriel@dusil.com  www.dusil.com

  9. Opportunity – Gaming Gaming Ads Worldwide Video Gaming 120 PC Games Mobile Games Online Games 100 The global game industry has performed extremely well over the last decade PWC, Gartner, iDate 80 billion US$ 60 Console Software 40 20 Dedicated Hardware 0 2011 2013 2015F 2017F  9 © 2015  gabriel@dusil.com  www.dusil.com Sources: PWC, Gartner, Digi-Capital

  10. Opportunity – Music Industry Eggs are no longer in one basket Broader Music Industry Steady growth in these top 5 categories: Radio advertising music Recorded music sales Musical instrument sales Live performance revenues Portable digital music players + other income categories 160 150 billion US$ 140 130 2005 2007 2009  10 © 2015  gabriel@dusil.com  www.dusil.com IFPI (International Federation of the Phonographic Industry) Floor 64 - Sky Is Rising (12.Jan)

  11. Cloud   Computing & Communications CRM Storage Gaming Music Messaging Productivity Social Networking  11 © 2015  gabriel@dusil.com  www.dusil.com

  12. Opportunity – Growth in TV & VoD 600 On Demand Linear TV 400 billion US$ 200 0 2012 2014 2016 2018 2020 2022  12 © 2015  gabriel@dusil.com  www.dusil.com iDate - DigiWorld Yearbook '13, Next Gen TV

  13. Opportunity – Global Entertainment 1.6 Latin Am. 1.2 Asia Pac. trillion US$ 0.8 EMEA 0.4 N.America 0.0  13 © 2015  gabriel@dusil.com  www.dusil.com pwc - Global Entertainment & Media Outlook '11-'15

  14. Global revenues from TV & video will reach €483 billion by 2017, up from €392 billion in 2012, according to new research. iDate - IDATE’s World TV & New Video Services Market  14 © 2015  gabriel@dusil.com  www.dusil.com iDate - IDATE’s World TV & New Video Services Market

  15. Opportunity – Global Entertainment Out-of-Home Ads Radio Music Consumer magazines Video Games Consumer books Cinema Films Internet Ads Newspaper Ads TV Ads Business to Business TV Subscriptions 2.0 1.6 1.2 trillion US$ 0.8 0.4 0.0  15 © 2015  gabriel@dusil.com  www.dusil.com pwc - Global Entertainment & Media Outlook '11-'15

  16. By 2017, linear TV will continue to generate 91% of income, while VoD will represent 7% of the total video market. iDate - IDATE’s World TV & New Video Services Market  16 © 2015  gabriel@dusil.com  www.dusil.com iDate - IDATE’s World TV & New Video Services Market

  17. Opportunity – Market by Industry  17 © 2015  gabriel@dusil.com  www.dusil.com iDate - DigiWorld Yearbook ‘13

  18. www.linkedin.com/in/gabrieldusil dusil.com gabriel@dusil.com  18 © 2015  gabriel@dusil.com  www.dusil.com

  19. Synopsis – Entertainment Streaming Opportunities Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": dusil.com  Building a new Video Streaming service starts from understanding the market landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses, Opportunities & Threats. But dissecting the challenges in the Video streaming industry is about understanding problems, before a solution can be formulated. Creating a gap-analysis is the next step in recognizing opportunities in this rapidly changing market space. Then, examining subscriber behavior ensures that we look through the lens of the consumer. Once those steps are completed, we can formulate a strategy to build an innovative and competitive video streaming service. This presentation takes a modern market approach for video streaming through an assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS)  19 © 2015  gabriel@dusil.com  www.dusil.com

  20. Tags – Entertainment Streaming Opportunities 2nd Screen, Broadcast, COBS, Connected TV, Digital Rights, Digital Video, DRM, dusil.com, Entertainment Streaming Behaviors, Entertainment Streaming Challenges, Entertainment Streaming Opportunities, Entertainment Streaming Strategies, Gabriel Dusil, Internet Video, Linear TV, Multi-screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Return On Investment, ROI, Search & Discovery, second screen, Smart TV, TCO, Television, total cost of ownership, TV Anywhere, TV Everywhere, Video Streaming  20 © 2015  gabriel@dusil.com  www.dusil.com

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