OTT & Multiscreen • Web Seminar • #5 • Defining ROI & TCO for Video Streaming

1. Defining ROI & TCO for Video Streaming Gabriel Dusil Chief Marketing & Corporate Strategy Officer Visual Unity Global a.s. www.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com  1 © 2014  gabriel@dusil.com  www.dusil.com

2. Defining ROI & TCO for Video Streaming Download the Recorded Video Presentation or the Native PowerPoint Slides, here: • http://dusil.com/  2 © 2014  gabriel@dusil.com  www.dusil.com

3. AGENDA TECHNOLOGY PROCESS PEOPLE NEW REVENUE COST SAVINGS FEATURES & BENEFITS  3 © 2014  gabriel@dusil.com  www.dusil.com

4. Entertainment Entertainment • OTT Enterprise Enterprise • OVP Video is used to attract new subscribers Maintain loyalty through Enhanced Features & User Experience (UX) Large & relevant content libraries justify subscription price Video is used to sell retail products Sell more product with Demos, Ads, Testimonials, Employee Content Training Conferencing, Corporate & CEO Announcements ROI is a balance between Subscriber revenue & Total Cost of Ownership ROI is a balance between platform cost & new revenue from vMarketing  4 © 2014  gabriel@dusil.com  www.dusil.com

5. ROI   Money ROI   Money ROI   Time ROI   Time Increased Profit Streamline Workflow Increased Revenue Higher Client Satisfaction Launching New Services Efficient Supply Chain Focus is on revenue opportunities that advance the corporate strategy Focus is on opportunities that improve efficiency & competitive advantages  5 © 2014  gabriel@dusil.com  www.dusil.com

6. Build It Yourself Build It Yourself Cloud Services Cloud Services Hardware   Software Service Level Agreement © 2014  gabriel@dusil.com  www.dusil.com Purchase   Integrate   Operate Purchase   Integrate   Operate  6

7. Examining Total Cost of Ownership Create Contribute Manage Deliver Consume Live Ingest Dashboard CDN Multiscreen Process Staff SW Services HW Management HW SW Maintain SW Analog MAM CRM Process HW HW Digital App Maintenance Transcode Legend Recommend Payment Legal SW HW Development SW People SW Gateway Digitize Staff HW SW Process HW Storage Protection Process SW Technology  7  7 © 2014  gabriel@dusil.com © 2014  gabriel@dusil.com  www.dusil.com  www.dusil.com

8. Considerations   Infrastructure Protection Brand   Image   Credibility How important is Trust to your subscribers? Security   Content at Rest   Content in Motion  Digital Rights Management  URL link protection  Authentication Disaster Recovery Data Loss  Is content quickly restorable? Legal Liabilities  How liable are you if media is lost or stolen?  Subscriber Agreements  Content Rights Down Time How fast can you recover?  Backup Redundancy  Repairs  8 © 2014  gabriel@dusil.com  www.dusil.com

9. Cloud   Computing & Communications CRM Storage Gaming Music Messaging Productivity Social Networking  9 © 2014  gabriel@dusil.com  www.dusil.com

10. Cloud   Digital Entertainment Video Editing Video Entertainment Metadata Databases Social Networking Video Delivery Video Hosting Video Conferencing  10 © 2014  gabriel@dusil.com  www.dusil.com

11.  11 © 2014  gabriel@dusil.com  www.dusil.com

12. Considerations   Lingering Concerns Reliability Concerns Internet Bottlenecks Upload vs. download Single point of failure Latency • Up-time Cost Allocation Capital vs. Operating Ego “Their goal is to Increase their personal power & stature by amassing departments, info & head count”* Control Concerns “Ownership” Disconnected from assets  12 © 2014  gabriel@dusil.com  www.dusil.com * Entrepreneur.com, “Is Your Managerial Ego Too Big?” by Joe Robinson, 11th April 2014, http://www.entrepreneur.com/author/joe-robinson

13. cz.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com  13 © 2014  gabriel@dusil.com  www.dusil.com

14. Synopsis – Defining ROI & TCO for Video Streaming Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": www.dusil.com Investing in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.  14 © 2014  gabriel@dusil.com  www.dusil.com

15. Tags – Defining ROI & TCO for Video Streaming Fear Uncertainty Doubt, 2nd Screen, Broadcast, Connected TV, Digital Rights, Digital Video, DRM, Gabriel Dusil, Internet Video, Linear Broadcast, Linear TV, Multi + screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Search + Discovery, second screen, Smart TV, Social TV, Television, TV Everywhere, Video Streaming, Visual Unity Global, Return On Investment, ROI, Total Cost of Ownership, TCO,  15 © 2014  gabriel@dusil.com  www.dusil.com