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OTT & Multiscreen • Web Seminar • #6 • Getting Your ROI from Video Streaming

• We are proud to present to you our fifth web seminar from our '14 series. <br>• ŸCheck out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": www.dusil.com <br>• ŸInvesting in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.

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OTT & Multiscreen • Web Seminar • #6 • Getting Your ROI from Video Streaming

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  1. Getting Your ROI From Video Streaming Gabriel Dusil Chief Marketing & Corporate Strategy Officer Visual Unity Global a.s. www.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com  1 © 2014  gabriel@dusil.com  www.dusil.com

  2. Getting Your ROI From Video Streaming Download the Recorded Video Presentation or the Native PowerPoint Slides, here: • http://dusil.com/  2 © 2014  gabriel@dusil.com  www.dusil.com

  3. Broadcast TV Broadcast TV  3 © 2014  gabriel@dusil.com  www.dusil.com

  4. Over the Top CDN Transit Providers Aggregators Access Providers  4 © 2014  gabriel@dusil.com  www.dusil.com

  5. Broadcast TV Broadcast TV Over the Top Over the Top Engagement • Passive Engagement • Active Reach • Regional Reach • Global Experience • Lean-forward   back Create Your Own Channel Experience • Lean-back 100’s of Channels few useful Audience • General Audience • Personal Viewing • Living Room Viewing • Multiscreen Features • Limited EPG, red button, PiP, TV Guide Features • Interactive 1+ million apps © 2014  gabriel@dusil.com  www.dusil.com Feedback • Delayed Feedback • Immediate  5

  6. Appliance • TV Appliance • TV Cloud • Service Cloud • Service Subscriber Advantages Local Storage Skip Ads Provider Advantages App Control “Locked” clients Subscriber Advantages ∞ Storage ∞ Apps Provider Advantages Central control 1:1 Relationship Relevant ads Provider Disadvantages “Losing control” Subscriber Disadvantages No portability Expensive STB Provider Disadvantages Expensive STB Subscriber Disadvantages Internet Speed & Reliability  6 © 2014  gabriel@dusil.com  www.dusil.com

  7. Cloud ROI – Monetizing the Long-Tail News Sports Movies & TV Series Long -tail -tail Head -end Long Popularity   Revenue Most Effective for Advertising Most Effective for Recommendation Engines Cult-classic # of Titles Ideal in Broadcast • Live Content • Sports • News Ideal for OTT • Movies • TV • Stock Footage Age of content  7 © 2014  gabriel@dusil.com  www.dusil.com

  8. ROI • • Content Discovery Requires a Proactive Subscriber to search for what they want • Need to Ask Google the right question Subscriber Reacts to Recommended Content • Collaborative Behavior • User Ratings • Stats • Plays • Testimonials • Reviews • Likes • Dislikes • Buying • Viewing Behavior  8 © 2014  gabriel@dusil.com  www.dusil.com

  9. Revenue Cost Global OTT Forecast '11-'17 Transaction Subscription Advertising Costs 32:1 ROI 28 billion US$ 18 8 -2 2012 2014 2016  9 © 2014  gabriel@dusil.com  www.dusil.com Informia – OTT Video Revenue Forecast AccuStream Research - Integrated Video Platforms

  10. cz.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com  10 © 2014  gabriel@dusil.com  www.dusil.com

  11. Synopsis – Getting Your ROI From Video Streaming Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": www.dusil.com Investing in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.  11 © 2014  gabriel@dusil.com  www.dusil.com

  12. Tags – Getting Your ROI From Video Streaming Fear Uncertainty Doubt, 2nd Screen, Broadcast, Connected TV, Digital Rights, Digital Video, DRM, Gabriel Dusil, Internet Video, Linear Broadcast, Linear TV, Multi + screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Search + Discovery, second screen, Smart TV, Social TV, Television, TV Everywhere, Video Streaming, Visual Unity Global, Return On Investment, ROI, Total Cost of Ownership, TCO,  12 © 2014  gabriel@dusil.com  www.dusil.com

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