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EECA

EECA TDM BUSINESS PLAN. July 03. This document is confidential and is intended solely for the use and information of the client to whom it is addressed. EECA. Table Of Contents. Page 2 5 11. EECA Draft Business Plan ‘Strategic’ Business Planning Workshop. EECA Draft Business Plan

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EECA

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  1. EECA TDM BUSINESS PLAN July 03 This document is confidential and is intended solely for the use and information of the client to whom it is addressed. EECA

  2. Table Of Contents Page 2 5 11 EECA Draft Business Plan ‘Strategic’ Business Planning Workshop Z1364 EECA TDM Business Plan

  3. EECA Draft Business Plan ‘Strategic’ Business Planning Workshop Z1364 EECA TDM Business Plan

  4. EECA has developed a draft TDM Business Plan which focuses on being a catalyst for the establishment of 3 travel behaviour change (TBC) programs in the main urban centres. Travel Focus To and from home • School • Business • Community Travel Behaviour Change TDM Program Type EECA Role Catalyst Key EECA Activities • Build Capability • Unlock Funding TDM Integrated City Research Project 3 year Exit Goal Timeframe Z1364 EECA TDM Business Plan

  5. The EECA business planning template has been used to develop more detailed business plans for each of the 3 TBC program areas. • Project Aims • EECA Activities • Likelihood of Success • Project Benefits • Project Costs • Critical Success Factors • Risk Analysis • Implementation • Roles and Responsibilities • Communication Plan • Detailed Budget Areas Covered Z1364 EECA TDM Business Plan

  6. The EECA TDM business plan(s) addresses most of the business planning issues associated with implementing individual programmes.However, it is not clear whether or not the ‘strategic issues’ in regard to EECA’s role in TDM have been addressed. • Examples of Strategic Questions • Why focus on travel to/from home ? Is EECA unable to make any impact on business travel ? • Are TBC programmes the only type of TDM programmes EECA should be pursuing ? • How does EECA’s TDM plan fit with that of other agencies ? • Is the catalyst role the best one for EECA ? Why is this role only limited to 3 years ? • Will other organisations be ready to take over from EECA in 3 years ? Many of the strategic issues may have been addressed. However, these are not explicit in the TDM Business Plan Z1364 EECA TDM Business Plan

  7. EECA Draft Business Plan ‘Strategic’ Business Planning Workshop Z1364 EECA TDM Business Plan

  8. Strategic business planning involves a sequential process which moves from the big picture to detailed action plans.EECA’s TDM business plan starts half way through the process. Historical Context Situational Assessment Identify StrategicIssues Implem-entation Strategic Options Feasibility Assessment Mission EECA’s TDM business plan Z1364 EECA TDM Business Plan

  9. Each of the strategic planning steps involves a number of aspects. The first 4 steps are outlined below. Z1364 EECA TDM Business Plan

  10. The last three steps of the strategic planning process are outlined below. Z1364 EECA TDM Business Plan

  11. EECA’s TDM Business Plan can be improved by addressing the ‘strategic context’ for EECA’s role in TDM. This will involve a certain amount of ‘beginning again’. However, this process is necessary if the TDM business plan is to be truly ‘strategic’. • EECA’s TDM business plan starts ‘halfway through’ the strategic planning process. • This is not to say that a degree of ‘strategic thinking’ has not been done. It clearly has. For example, decisions have been made in regard to the type of travel to focus on, EECA’s role, the types of TDM programmes EECA should focus on etc. • However, this ‘strategic thinking’ is not explicit in the business plan document. • Going through the strategic planning process in an ordered way will bring the previous ‘strategic thinking’ to the surface, and will provide a structured format for the plan. It will also ensure that all of the main strategic issues have been addressed. Z1364 EECA TDM Business Plan

  12. EECA Draft Business Plan ‘Strategic’ Business Planning Workshop Z1364 EECA TDM Business Plan

  13. The business planning workshop will aim to work through each of the strategic planning steps at a ‘high level’. • The workshop outcomes will be a series of key points for each of the strategic planning steps. • Further ‘fleshing out’ of these key points will be done following the workshop. Individual contributions will be assigned. • A follow-up workshop may be held to ‘nail down’ the details. Further explanation regarding each of the strategic planning steps is provided on the following pages. Z1364 EECA TDM Business Plan

  14. Historical Context Z1364 EECA TDM Business Plan

  15. Mission Z1364 EECA TDM Business Plan

  16. Situational Assessment (1) - SWOT Z1364 EECA TDM Business Plan

  17. Situational Assessment (2) - PESTE Z1364 EECA TDM Business Plan

  18. Identify Strategic Issues Z1364 EECA TDM Business Plan

  19. Identify Strategic Options Z1364 EECA TDM Business Plan

  20. Group and Evaluate Strategic Options Z1364 EECA TDM Business Plan

  21. Stakeholder Analysis Support Stake-holder’s position on issue Oppose Least Most Stakeholder’s Importance Z1364 EECA TDM Business Plan

  22. Resource Analysis Always Potential availability of resource Never Least Most Criticality of resource Z1364 EECA TDM Business Plan

  23. Implementation Z1364 EECA TDM Business Plan

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