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Blank Media

Blank Media . Jonathan Libertini Oliver Richard. Overview. Why Blank Media? Total Market Sales in 2007: $614,823.1 What Stores Audited Demographics Gross Margins New Technology Recommendations. Audited Stores. Supplier in control . Wal-Mart (4 stores) Best Buy (2 stores) Target

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Blank Media

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  1. Blank Media Jonathan Libertini Oliver Richard

  2. Overview Why Blank Media? Total Market Sales in 2007: $614,823.1 What Stores Audited Demographics Gross Margins New Technology Recommendations

  3. Audited Stores Supplier in control Wal-Mart (4 stores) Best Buy (2 stores) Target Office Max Radio Shack Total Unique SKU’s= 125

  4. Demographics INC - $30,000-39,999 INC - $100,000+ SIZE - 5+ MEM SIZE - 2 MEM AGE FH - 45-54

  5. Category Role According to Blattberg’s category role we believe that Blank Media falls in the category of Cash Machine and Maintain.

  6. Ad Hoc Base

  7. Brand Domination Memorex was found at all nine locations. Had capacities of 5,20,30,50, and 100 Disks

  8. Display Space Single facings of almost all brands and sizes Display space is not a significant part of blank media. Only product that are of 50 to 100 units in capacity have more then one display facing. Private Label at Best Buy and Radio Shack also had multiple facings due to margin values. 60% GM vs. 40-50%

  9. Gross Margins

  10. Private Label One Private label in Best Buy (Dynex) One Private label in Radio Shack (Gigaware) Not a significant amount of movement but has a high margin. Maintain

  11. Recommendations Final Recommendations http://www.youtube.com/watch?v=VjU0OLRdNAg All “kidding” aside we would recommend Best Buy to eliminate Private Brand and stick with National Brands.

  12. New Technology Flash Drives Smart phones Portable Hard drives Cloud servers

  13. NCAA Football National Championship 2012

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