How To Skyrocket Your Social Media ROI With Live Chat Software

1. How To Skyrocket Your Social Media ROI With Live Chat Software

2. We know about the fact that social media plays a huge role in business to increase sales. The question is, how do social media strategies impact on engaging target audiences and increasing conversion rates? But it is a pity that many of our readers who use social media do not use it properly in business. Was wondering what I mean by right usage? In simple language, this means letting your social media profiles reach out to the audience, let them review your services or products, share their feedback, provide them with helpful content to solve queries, and most importantly that it is easy to reach their search to the product. Sounds too easy? Well, getting all the needs of the customers through social media can be made easy through live chat software. Live chat becomes useful for customers to get quick answers to their queries and to be their guide for product purchase. This is a wonderful option for businesses looking to improve customer service and practice proactive outreach. There is no doubt that audiences who spend most of their time on social media get the most out of live chat sessions and your business is more likely to get referred customers. According to a survey by Statista, with the use of live chat, the global customer satisfaction rate has increased significantly by 83.04% in the year 2019. Now that we understand the benefits of using live chat functionality on social media, let's take a detailed look at these strategies to effectively implement it to connect with your customers and generate higher returns for your business or brand Create Specific Social Media ROI Goals The first step in getting ahead on your social media campaigns is to set your goals for it. You won't be able to set your expectations on your social media ROI if you don't detect it at an early stage. Consider your ROI goals, whether it's creating product awareness, generating sales, adding new customers, or any other benefit related to social media activities. Also, make sure your goal is measurable, time-bound, realistic and achievable. Once you have decided for it, consider it as your social media ROI goal.

3. Understand Audience Demographics On Social Media Channels Social media works as an infinite resource to get information about your target audience. Hence, the next step to achieve your social media goals is to know about the demographics of your audience across different platforms. Social media channels provide essential analysis related to the whereabouts of the audience, their likes and dislikes, interactions with your competitors, which is shared voluntarily. This is a great chance to peruse the report and find your preferred social channel based on your desired location. For example, to understand site-behavior and social platform use, you need to know the age, gender, income and device usage of your target location. Make The Most Of The Social Media Features That Promote Live Streaming Once you reach a loyal community of followers or customers, promoting your business via live stream builds trust, empathy, and a sense of personal connection to your business brand or product. We have discussed the three major social media platforms of the present times, which have played a huge role in bringing great business to the table and huge audience preference. Secondly, it serves as the best opportunity to convert new visitors. Instagram Not everything you post on Instagram is seen by your followers. But stories fight this issue by keeping your content at the top of the follower list on the Insta feed. Live stream on Instagram is a step ahead of that. They are placed where your stories appear but with certain privileges. Instagram Live gets highlighted on your followers' feeds and notifies them to join every time you go live. This is a great opportunity to interact with your audience face to face. This allows the audience to actively participate as there is nothing fake about the brand persona and creates a sense of wonder at what happens next. Youtube Youtube live streaming is the most effective way to deliver content and grow your channel. Through live streaming, video content creators explore the opportunity to directly promote products and communicate through the super-chat feature. A HubSpot report states that nearly 70% of users come to YouTube to learn how to do something or make a buying decision. YouTube favors live video over pre-recorded video, which means it's likely to rank higher on search engines to help you get discovered.

4. Facebook One of the promising social media platforms that has been in service for over a decade could attract a more organic audience than other platforms in the digital industry. Through Facebook Live video, consumers can connect with you in real-time to understand the details of your business and create awareness about the product or brand. Instant interaction with the audience lets you know what they like and dislike based on their reactions. In short, we can say that Facebook allows you to reach more people, provide instant feedback and build a better relationship with your audience. Host Giveaways Or Rewards For Live Participants Who doesn't like getting a reward? May be all of us. But in this case, it's about your consumers. Your consumers turn your content into revenue. So when you have a great community built around your brand, it's important to reward them for their participation. Schedule a live contest or podcast depending on the platform you use to reach your audience. Make sure you inform them a week or two before it goes live. Also, do not forget to give frequent reminders on social media posts. Host meaningful gifts to engage your audience and offer them something based on their interests so they can come back for more. Make podcasts shareable on their timelines and pages to crawl potential audiences out of your community network. Some cheap examples for a live participating audience: Surprise Reward Points Share and earn Gifts Discount Coupon Code Consider The International Time Zone For Live Chat If your business signs up to host a 24/7 live customer chat service, you'll need employees working night shifts to take care of international customers with different day and night time zones. . Apart from customer support, the time you post on social media also counts in successful user analysis that shows more clicks, shares or interactions. Every social platform works for the best time to engage maximum users in a particular post.

5. For example, a recent study by Coschedule shows that the best times to post on Instagram are 8 AM, 1 PM and 9 PM for B2C business. Initiate Response At The Right Time Most of the businesses fail to use chatbots on the website. Visitors don't appreciate chatbots popping up questions as soon as they land on your website. You are required to allow them to read at least 60% of your content before raising any questions. Doing so helps them gain insight into your business and then you can start a conversation based on their browsing activity in an attempt to convert. For example, imagine when you're waiting to shop for clothes at a mall and that salesperson guides you to find the right size for you. Yes, we know that a sigh of relief. This type of approach not only gives them a sense of support on your part but also draws their interest to learn more about what you have to offer! Using The Right CTA’s When Advertising Content Let your content do the talking for you to bring business to the table! When you are ready with your content for advertising, whether it is a video, image or link, make sure it provides some benefit to your niche. If your content interacts with the audience, it is more likely to be clicked and the viewer can visit your profile. A right CTA is something that speaks to your target audience and prompts them to click through to learn more about your business. This makes ad content worthwhile because you don't want your audience to walk away without seeing you. Promote Customer Engagement With An Active Live Chat Service Live chat Service is a wonderful source for the visitor to seek help. Once you've got a serious number of customers or following up with customers on live chat helps you get to know them better. Staying active in the live chat is logical for customers who are confused or show signs of doubt about purchasing any product. This is a great opportunity to make them feel valued by addressing their problems and perspectives with relevant information.

6. Use Original And High Quality Content To Increase Visibility No matter how achievable your social media goal is, without great content it won't make its way into the audience's heart. If your profile doesn't produce content that's of customer interest, the live chat option will no longer bring returns. This is why most social media strategies rely on original and quality content to increase visibility. Content created with a mix of quality and audience needs is more likely to rank on organic research, citations and reviews which naturally raise your profile in the digital pool. Regular Update Posts To Manage Social Media Presence Don't let your customers feel alone. You need to compliment their presence by posting them on your profile. At the same time, we know that the importance of good quality content is one side of the coin and consistency is the other side. Telling your audience about new product launches, locations, customer testimonials, growth statistics and relevant business information that helps them understand and better engage with your services. It all comes down to how well you manage your social media presence and build an impressive brand image. Once this is achieved, the social media ROI on your side is over half that! Add Hashtags To Grow Your Customer Base Never underestimate the power of hashtags! Hashtags are more important for measuring your views on a particular social media post by grouping topics. They manage increased customer engagement to increase reach on diverse social media posts. Brands can use hashtags to categorize potential audiences doing web crawlers with similar interests to purchase. One of the notable benefits of using hashtags is that it goes beyond your number of followers. You can tag your competition's leading brands to drive traffic and engage yourself to find out what's trending. Therefore, adding relevant hashtags attracts audience attention from competing brands and will voluntarily gravitate to your posts. Promote Limited Sales Products To Drive Sales On Live Streaming To grow your customer base and increase audience presence, promoting sales products is something that increases the potential benefits of live streaming. Flash sales are becoming a major trend among e-commerce brands to create awareness among the audience and build their shopper list.

7. Why not, we all like to save a few extra bucks, eh? If you conduct a flash sale with live streaming, it is more likely to be shared among your network of existing customers. Apart from eCommerce businesses, various brands can think of any other deal that serves your customers to build a loyal consumer base. Increase Social Media Credibility With Live Support Using the live chat feature allows viewers to react quickly to content delivery. In addition, you can get access to information about their queries and problems of customers in real time. Being deeply involved in customer interactions and that too with instant responses to live support returns great credibility to your service. A good social media credibility helps to achieve rapid growth in audience figures and social media reports, resulting in higher ROI. Build A Personal Community Network To Connect Customers Having a personal community network is a plus if you are using social media as a source to generate leads. It increases customer retention when new leads find that existing customers are of similar interest to them. They are on your side Interact internally to share the benefits of products and services. For example, Sheen has her own fashion community network of bloggers and verified users who engage in promoting her style of fashion through cult outfits. Social Media Integration With Duvim Chat Duvim Chat is a support-desk platform that aggregates customer conversations from various social media channels and creatively organizes them into one centralized location. It enables you to reply to various social media messages, comments and posts directly from Duvim Chat. Facebook Duvim Chat integrates with Facebook so you can monitor, archive or reply to your conversations and posts with lightning speed. This enables you to provide feedback on your network, be it messages, comments and pages, directly from the Duvim Chat support desk. Once registered, you are automatically notified of new conversations, posts or comments from your network. In addition, businesses can monitor multiple Facebook Pages from a single location without multiple administrators. It stores Facebook conversations in tickets so you can easily categorize them. Duvim Chat enables you to save both time and money by managing support requests on FB pages without actually signing in.

8. Instagram One of the major benefits of using a help-desk is connecting with a wider customer base on social media and tracking keywords. It keeps you informed about your competing brands on social media. Integrating Instagram into the Duvim Chat dashboard allows you to monitor your company's Instagram page without special admin access. Using Duvim Chat Support eliminates account sharing and your team can have dynamic access to the page. All customer comments or messages on your posts are collected in one universal inbox and can be actively responded to by your support team. Twitter Duvim Chat also links to the micro blogging social media service Twitter. The dashboard monitors tweets and responds directly as retweets or converts them into tickets to your support team. The integrated platform tracks important keywords and brand mentions. It generates instant responses by monitoring real-time tweets, comments, or other terms similar to your database. Integrating Twitter into the Duvim Chat software allows multiple Twitter accounts to connect and reply to Tweets from one place. All your public mentions and hashtags are stored as direct tickets that don't bother you with a bombardment of hundreds of private messages or tweets. Final Words We hope this post sheds light on your knowledge of implementing social media strategies that work best to increase your sales using live chat support software. Adopt some of them that fit your business profile and target audience, we promise you'll see remarkable changes!