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Café. Tanya Gleim Leah Fullerton Kyle Mackow Michael Yeager. Café Location. Site Plan. Café. Operations & Human Resource Plan. Board of Advisors. Joint Managers. Cooks. Servers. Organizational Structure. Floor Plan. Hours of Operation. Human Resources Plan.
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Café Tanya Gleim Leah Fullerton Kyle Mackow Michael Yeager AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Café Location AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Site Plan AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Café AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Operations & Human Resource Plan AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Board of Advisors Joint Managers Cooks Servers Organizational Structure AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Floor Plan AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Hours of Operation AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Human Resources Plan • Managers : $20,000 each annually • Cooks : $12.00/hour • Servers : $10.00/hour AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Marketing Plan AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Marketing Mix • Products and Services • Price • Promotion • Place AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Target Markets • Travellers • Local population • Young families • School groups AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Positioning Statement • The Cafe will provide a wholesome and home-made dining experience. • The Café will provide a place to experience the tranquil country atmosphere, within the serene prairie landscape. AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
SWOT AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
SWOT AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
The Market • Prince Albert’s population = 34,140 • Candle Lake’s population = 792 • R.M. of Garden River = 633 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Competition • Mapletrees Restaurant – Prince Albert • Rosewood Grille – Prince Albert • Waters Edge Restaurant & Lounge – Candle Lake • Candle Castle Restaurant – Candle Lake • Rails – Meath Park • Country Coffee - Albertville AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Sales Objectives • To gain customer loyalty by serving approximately 17,724 customers per year • Suppers = 44% of sales profit • Desserts = 34% of sales profit • Lunches = 22 % of sales profit AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Marketing Plan Budget AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Financial Plan AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Capital Budget Summary AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Administration & General Marketing Expenses AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Manufacturing Overhead AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Cost of Goods Manufactured AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Cost of Goods Sold AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Cash Conversion Cycle CCC = -20 Raw Materials (7) + Average Collection Period (3) – Accounts Payable (30) AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Summary of Financial Results AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Sensitivity Analysis AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Best & Worse Case Scenario AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Break-Even Analysis AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Financial Conclusion • A financially viable business • Very strong IRR • $100,000 Initial Investment • + Net Present Value • +Net Cash Flow Each Year AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan
Questions??? AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan