Reach More People with Zoom & Speech Built Right into Websites

1. Reach More People with Zoom & Speech Built Right into Websites

2. What is sitecues? sitecues by Ai Squared is a web-based software solution that builds zoom and speech features right into websites. Websites enabled with sitecues are more accessible and usable for anyone experiencing vision, learning or language challenges. sitecues appears to users as just another feature on your website. Initially, the tool appears as an in-page badge in the header of your website. When moused over, it expands into a panel with two simple controls.  One step implementation - with low impact on your resources.

3. Agenda Your organization Our unique qualifications The problem we address Our product Business benefits Architecture & technology Implementation Next steps & pricing Additional Support Info Perceived alternatives Videos

4. Industry leader since 1987 Products ZoomText 10.1 for Windows ZoomText for Mac ImageReader and now Window-Eyes Market leader in magnification LV ATs – 80% share 22 languages 300+ worldwide dealers Recommended by vision specialists ZT is used for usability testing of compliance initiatives

5. ZoomText PC (Magnifier & Reader) ZoomText is the world's leading magnification and screen reading software for the visually impaired and helps countless individuals across the globe. ZoomText is currently the only AT software supporting Windows 8. Features & Benefits Magnifier Features include – xFont smoothing, Flexible magnification, Zoom Windows, Focus Enhancements, Color Enhancements, Dual Monitor Support, Enhanced Web Finder, customizable configurations, and many more. Reader Features (Neo Speech offering human-sounding male and female voices) Automatic Document Reading - ZoomText’s AppReader automatically reads documents, web pages and email within the parent application ZT Recorder - allows you to turn text from documents, webpages, email, etc. into audio recordings that you can transfer to on your mobile device. Background Reader - allows you to listen to documents, webpages, email, etc. while you simultaneously perform other tasks ZoomText Camera ZoomText Camera feature allows you to use any high-definition (HD) webcam to view and magnify printed items and other objects right on your computer screen—including bills, magazines, photographs, medicine labels, craft items and more. Pricing $399 - $599 for single user license

6. ZoomText Mac (Magnifier & Reader) What is ZoomText Mac? ZoomText Mac is a magnification and reading solution for the Mac operation system, providing clear magnification up to 36x, as well as screen enhancements such as Color, Pointer, Cursor, and Focus. It will track all on-screen The WebReadercan now be downloaded as a Beta demo from our website Features & Benefits Magnification up to 36x Font Smoothing w/ Image sharpening Improved font smoothing over built in Zoom Will even make magnified images look better! Screen Enhancements Tracking Support Pricing New Users = $299, Existing ZT customers = $149

7. ZoomText Image Reader What is ImageReader? A software and camera solution that allows visually impaired users to capture and read printed text, including books, magazines business documents and more. Features & Benefits Fast capture and accurate OCR processing High definition USB document camera Tactile document position mat Copy, save and share captured images and text Compatible with all ATs Available with over 25languages Lightweight, compact and portable Pricing ImageReader w/ Small Camera $749 ImageReader w/ Large Camera $849

8. ZoomText – Solutions • Single User • Stand alone (CD, downloaded) • USB • Multi-User Licenses • A server managed Network License allows an organization to “share” a number of copies across their entire network accommodating anyone that would benefit from Zoom and Speech on their workstation. • Workstation based – A District License offers value in purchasing multiple single installation copies in an organization • Enterprise • Organizations may “lease” ZT to enable every workstation within the organization with the most up to date version of the software. • Annual Fee, min. quantity requirements, 3 Year term • Check In Check Out - NEW • Licenses can be checked out for a period of time determined by the system administrator • Organizations can assign a copy of ZoomText to an individual for a period of time (day, week, quarter, semester, school year, etc.). When the term expires, the license returns to the organizations pool of available licenses to be redeployed. • API • Build ZT functionality right into a software application to make it more accessible and usable to individuals with visual disabilities.

9. Strategy Team for sitecues David WuCEO Marc ZablatskyVP/General Manager Thomas Kenney, VP of EngineeringExperienced SaaS lead, B2B/B2C solutions Jeff Bigham, Ph.D.,R&D, Professor CMU HCI, AI, crowdsourcing, WebAnywhere, VizWiz Aaron Leventhal, Director of Product ManagementIBM, Mozilla Firefox, WAI-ARIA, Braille publishing At a glance Started May2011 13 employees Cambridge, MA

10. “95% of users whocould benefit from zoom & speechdon’t own an assistive technology” — David Wu, CEO AI2

11. So … Why?

14. Meanwhile, at a web accessibility team …

15. Building Accessibility Build a digital on-rampfor anyone who needs it. • The ramp is built with: • Accessibility checklists(for designers & coders) • Testing with real users • Process changes

16. The AT Barrier But what’s really happening? A barrier exists. The Assistive Technology Barrier • To use AT, you must: • Consider yourself “disabled” • Know that AT exists • Find an AT that meets your needs • Pay for it • Learn to use it (be highly technical)

17. The AT Barrier So who benefits? • Savvy users • Diagnosed with clear disabilities • Early in life • Who use AT (<1%)

18. 7%Low Vision Reaching the other 95% and Beyond Simple, discoverable AT built right into websites • 10%- 15% • Dyslexia, LD • 15% • Non-Native Speakers • 21% - 40% • Low Literacy • 35%Baby Boomers,Seniors —Gradual Sensory Loss U.S. Statistics

19. The market sitecues directly addresses exceeds 100 million individuals with an online purchasing power of over $150 Billion — Forrester and Numerous Sources

20. Design Vision Less Is More • Seamless – just a site feature • No download – instant gratification • Free for end-user • Designed for the web • No manual, jargon, disability labels • Universal design • Truly innovative

21. Reinventing Web Magnification & Speech “See it better” “Talk to me”

22. Smart Zoom Zoom page 1 See the whole page better Use keyboard better 5 Enhance the focus Area of interest highlighting Automatic panning 3 2 The more you zoom, the stronger these enhancements get 6 See where you are better Enhance the mouse pointer 4

23. One-Touch Zoom & Read Move mouse to area of interest and press the spacebar 1 4 Dim out all other content Rewrapping text to fit on page Zooming in on area of interest 3 2 Mouse out or hit spacebar to return to page view If Speech On – area read aloud 6 5

24. Cumulative Effect of Innovation Increased usability with universal appeal Reducing • Panning & scrolling • Dependence on page zoom • Visual noise of web page • Auditory noise of unwanted text read aloud

25. Demo

26. Q & A

27. New Badge and Panel • Keyboard accessible • Screen reader accessible • Visual instruction added to verbal instructions already offered • Also includes setting and feedback • Opens the door to additional enhancements such as color contrast, voice speed & choice

28. Let’s Talk Markup • Leverages good markup • Alternative text, labels (alt, label, aria-label, etc.) • ARIA roles (e.g. “region”) help highlighter • Language markup (e.g. @lang) • Copes very well with imperfect markup (like any AT) • Does not replace compliance • We encourage good accessible markup & end-user testing • Everyone should have equal access to digital content

29. What is important to website owners? Organization Centric

30. Architecture and Technology Compatibility • Chrome 16+ • Safari 4+ • Firefox 10+ • Internet Explorer 9+ • Windows and OS X For more details, see sitecues SaaS: Technical Specifications

31. Architecture and Technology Architecture and Technology • Sensitive Information • Follow PCI best practice standards • Data secure in transit and at rest • No PII stored in AWS or local, including TTS • HTTP/S traversal for anything considered PII • Text-to-Speech persistence • Low time-to-live • All memory based

32. Architecture and Technology • JavaScript, no-install delivery • One script tag implementation • <script src=“//js.ai2.at/js/equinox.js”></script> • Delivery from Amazon Web Services • All enhancements occur in the local browser • No need to deliver or alter local browser’s content • JavaScript libraries minimized and obfuscated • Whitelist access vs. blacklist access • Empower our partners, not hinder them

33. Architecture and Technology • Environments • Separate environments with individual ACLs • Production • Staging / Testing • Development • Customers can self-host JavaScript libraries • Linked to live production version on Equinox’s content delivery network

34. Architecture and Technology • Scalability • Implemented EC2 on Amazon • Easily scale based on load • CloudFront content delivery network • Provides fast, last mile delivery of JS libraries • NoSQL databases for fast data access • Settings and activity metrics • Secured SSH access to data • SSL-only web based access to metrics dashboard

35. Architecture and Technology • Security • Flexible SaaS platform • Scalable and redundant • HTTP and HTTP/S delivery • Hosted on Amazon Web Services • Secure firewall protections • Key-based SSH access to servers • Automated patching and updating • Third party monitoring by Qualys • Third Party Data Sharing • No sharing of data • Activity logging in back-end for metrics only

36. Ease of Implementation • Turn-key solution • Extensive manual and automated testing of your website will be done to address any outlying behavior prior to starting your internal testing • One JavaScript snippet to implement <script> • Ability to select badge image and location in page <img> • Little or no IT resources required; up and running in one hour • Feedback loop to Beta Release We are flexible to your internal requirements

37. Right Sized to Your Needs • On every page of your website • On select sections to address specific issues Section 503 (HR and Job Boards) CVAA – 21st Century Communications and Video Accessibility Act • Start out with a more traditional AT approach Launch from specific page or button • Public and/or private web pages • External facing and/or internal facing • One or multiple languages • Numerous licensing options • Standard or secure speech • Standard to platinum support available • Start with a Pilot project – pricing just for the pilot Flexible to your internal requirements

38. Pricing

39. Pricing

40. Perceived Alternatives

41. Feature Comparison

42. Usability Video Usability – Meet Flory

43. Overview Video Overview Video