1 / 3

Running from Office?: Congressional versus Presidential Election Campaigns

AP Government and Politics Wilson: Chapter 8. Running from Office?: Congressional versus Presidential Election Campaigns. Presidential and Congressional Elections. Elections in US have 2 phases Nomination and election to office

dwight
Download Presentation

Running from Office?: Congressional versus Presidential Election Campaigns

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AP Government and Politics Wilson: Chapter 8 Running from Office?: Congressional versus Presidential Election Campaigns

  2. Presidential and Congressional Elections • Elections in US have 2 phases • Nomination and election to office • Congressional races are different from Prez races in several ways • Prez races are more competitive, last longer • Turnout lower in midterms • Changes appeal to voters • MoCs can help constituents in ways president cannot • MoCs can “run against DC” – how is this possible? • MoCs sometimes enjoy protection/insulated from party of president • Coattail effect has lessened as people vote split ticket more often • This also illustrates weakening effects of party

  3. Elements of Presidential Campaigns • Money – over $1 billion spent in 2008 • Much spent on advertising spots (vs. visuals) • What is the overall impact of TV political ads (spots) on voters? • Organization – staff to run campaign • Theme and Strategy • Tone – positive or negative • Theme • Trust, competence, stay the course, change, compassionate conservatism • Timing – early primaries, • Go for broke or hold back reserves • Targets – which voters? • Only some change votes from one election to next. • Issues • Position(two sides) vs. Valence (one side, who’s better) • Valence becoming more important • Televised Debates • Why would incumbent NOT want to debate a challenger?

More Related