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Bernard Fenton – Head of Customer Management

Delivering value from channel shift, not just savings. Bernard Fenton – Head of Customer Management. Vision for channel shift value or savings?. Thinking …. Dr Eddie Obeng – New Rules for the New World. QUEST project Step Change – higher risk Relies on creative people

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Bernard Fenton – Head of Customer Management

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  1. Delivering value from channel shift, not just savings Bernard Fenton – Head of Customer Management

  2. Vision for channel shift value or savings? Thinking ….

  3. Dr Eddie Obeng – New Rules for the New World QUEST project Step Change – higher risk Relies on creative people Direction not destination Thinking ….

  4. Challenge best summarised as …. (Reducing budgets + increasing transactions = Same or more with less!) (£92m savings + 55% increase in contacts) Thinking ….

  5. VALUE Council Customer More transactions Lower cost per transaction Optimise use of resource ……. More access Fast & easy Less waiting ….. ……. How do we ensure value for both? Thinking ….

  6. Same customer Council Tax payment Missed Bin report Complaint Transaction Rules based Assessment Personal Thinking ….

  7. Customer behaviour – is choice a good thing?

  8. Payment transactions Familiar transaction High volume – 162,000 pa Sizeable opportunity Strategy Brave – turned off channels Meet & Greet Team Took savings from budget Starting ….

  9. Success 30% increase in transactions 35% increase in internet payments 37% decrease in cash payments 15% reduction in cheque payments 8% increase in Direct Debit payments Removed 2 FTEs - £50,0000 pa Confidence & Credibility Starting ….

  10. On-line transactions Familiar transactions High volume Simple transactions Familiar transactions High volume Simple transactions Lagan Citizen Portal forms (LCP) Strategy Streetpride, Customer Feedback In-house team - seconded Rapid development – 90 days Growing ….

  11. Acting as a Trusted Customer Advisor In built eligibility criteria Business rules Routing rules Structured data collection Signposting advice Email confirmation Lagan Citizen Portal forms (LCP) Growing ….

  12. Lagan Citizen Portal forms (LCP) 40+ Different LCP forms Approaching 2,000 transactions per month Basis for all Welfare Reform Eligibility Customer surveys Data collection on customer flow Growing ….

  13. Benefits – To date …. Saved £50,000 pa in staff reductions 4% of all customer contacts Out of hours access – 35% Customers monitor their own case Created 4,000+ valid email addresses Door step surveys Confidence! Lagan Citizen Portal forms (LCP) Growing ….

  14. Next Steps Integrate payments into LCP forms Book & Pay Transactions Internal applications – car parking New E-Business! Customer segmentation marketing Lagan Citizen Portal forms (LCP) Growing ….

  15. Political dimension – what’s in it for them?

  16. “More self-service transactions gives our advisors more time to focus on more complex cases or more vulnerable customers” Derby City Council – Cabinet Member for Business, Finance & Democracy

  17. What’s in it for them? • Increased contacts managed for Adults Health & Housing • Gave CYP staff more of their time • Lowered the admin cost for Local Assistance Scheme • Managed Energy scheme at no additional cost

  18. Success factors – ICT, people or something else?

  19. Yes, and … Be clear about where you are going Build momentum, prove, create confidence Value & savings for customers & the Council Led by type of transaction Assisted transactions & close channels Members are important stakeholders Learning ….

  20. Thank you

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