Chapter 4: Sellers Marketing Online

1. Chapter 4: Sellers Marketing Online • Aimee Fajiculay • John Grace • Jay Krukowski

2. College Trio Hoping Their e-Marketplace Can Play With Big Boys as Community Fixture “College trio hoping their e-marketplace can play with big boys as community fixture” • Binswap.com • Sees potential in the use of bartering • Build a community and promote deal-making matches closer to home • Quicker shipment and less excessive shipping costs. • Serving the services • Features • Search engine configured to start its exploration within the user's ZIP code, expanding outward to the city, then the state, etc. • Buddybin • Plans for Growth How This Relates to Chapter Four: • Web exchanges (i.e. eBay) • Consumer to consumer selling of products • Offers the "selling" of services such as tutors or catering services

3. Why Companies Shouldn’t Rely On Traditional Marketing “Why Companies Shouldn’t Rely On Traditional Marketing” • Small companies are hesitant to create a website. • Feel traditional forms of advertising (radio, television, print) is sufficient. • Fear the risks of entering a market with so many competitors. • How will our small company get listed on a search engine that already has millions of results?" • Will our target market even see our pay-per-click advertisements?" • How can our website bring more business into our store?“ • Unfamiliar with benefits of internet. • 184-million Internet users in America • 68.3% of Internet users utilize search engines during the consideration or research phase while 42.6% use search engines to make their decision. • Key Internet features that have made it easier to find particular products and services online • Keyword selection, sophisticated search engines, pay-per-click advertising.

4. Mobile Marketing "Get Ready for Mobile Marketing" Use of cell phones/pdas is a quickly growing trend • More than 600 million sold (dwarfs the number of PCs sold) • Phone operators now have potential to sell advertising spots • Have access to valuable marketing info (who you call, when you call etc.) • Video advertisements can now be placed in videos that consumers voluntarily watch • Consumers are purchasing ring tones and games • Beginning to the sales of products/services not directly related to cell phones • Breach of Privacy? • Compromise a small decrease in privacy in exchange for • lower phone bill rates • cool applications How this relates to Textbook • “Technological influence on Internet Marketing” • Double edged sword (success/loss of potential)