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Alumni Relations & Annual Funds

Alumni Relations & Annual Funds. Karin Krasevac-Lenz Catholic Alumni Partnership Diocese of Buffalo. Advancement. Advancement - all that promotes your school and its mission. Including: Marketing & PR Social Media Community Relations Alumni Relations Fund Development-

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Alumni Relations & Annual Funds

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  1. Alumni Relations & Annual Funds Karin Krasevac-Lenz Catholic Alumni Partnership Diocese of Buffalo

  2. Advancement Advancement - all that promotes your school and its mission. Including: • Marketing & PR • Social Media • Community Relations • Alumni Relations • Fund Development- • Individual Gifts • Gifts-in-Kind • Solicitation Annual Appeals • Major Gift Solicitation • Planned Giving

  3. Development Community Building & Income Focus Alumni Relations Annual Funds

  4. Re-engage Your Alumni Alumni support based on appreciation for past service and current success can shape your school’s future. Why? 1. Alumni know your strengths 2. Alumni are living the life lessons learned in your schools 3. Alumni can increase your school’s visibility by becoming active Community Ambassadors

  5. Re-Engage How? 1. School/Alumni PR 2. Newsletters (paper & electronic) 3. Bulletin & Pulpit Announcements 4. E-Mail Blasts 5. Letters 6. Cards/Notes from current students 7. Invitations to Special Events

  6. Re-Engage Why? 1. Growth in breadth & depth of school community 2. Testimony to value of Catholic school elementary education 3. Increased recruitment of active volunteers 4. Discover future Board Members 5. Cultivate new donors

  7. Reoccurring Yearly Funds Annual Funds vs Alumni Funds

  8. Alumni Funds Concentrates strictly on Alumni: 1. Direct monetary gifts 2. Gifts-in-Kind from alumni & their private firms 3. Employer Matching Gift Programs 4. Memorial Gifts in memory of an alum

  9. Annual Funds More comprehensive, Annual Funds solicit: 1. Alumni 2. Board Members (100% participation is key) 3. Current & past parents 4. Current & past grandparents 5. Vendors 6. Parishioners 7. Faculty (Participation % is more important than gift amount) 8. Friends

  10. Annual/Alumni Funds Similarities: 1. Build the case for support & make it known 2. Build relationships with potential donors 3. Create and send thoughtful correspondence 4. Face-to-face solicitations have the best yield 5. Keep your contact list updated 6. Engage volunteers 7. Make the ask 8. Report back to your donor community how funds improved the school and impacted your students 9. Thank donors, thank donors & thank donors

  11. Thank You for Giving of Your Time! Questions? Please contact: Karin Krasevac-Lenz Director Catholic Alumni Partnership Diocese of Buffalo 716-847-8372 kkrasevac-lenz@buffalodiocese.org

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