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Aiding Comprehension of the Labour Market

The UK Experience Gareth Dent February 2007 gdent@ufi.com. Aiding Comprehension of the Labour Market. Structure. Description of learndirect service Use of LMI Lessons learnt Future developments. Learndirect Advice Service. Telephone and web based learning and careers advisory service

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Aiding Comprehension of the Labour Market

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  1. The UK Experience Gareth Dent February 2007 gdent@ufi.com Aiding Comprehension of the Labour Market

  2. Structure • Description of learndirect service • Use of LMI • Lessons learnt • Future developments

  3. Learndirect Advice Service • Telephone and web based learning and careers advisory service • Phone service launched in 1998 • Website launched in 2000

  4. Telephone Service • Initially a single tier of advisers, • Many requests very straightforward • Peak calls 1.4m in 2000 • No facility to manage case loads • Average call length 8 minutes

  5. Telephone Service • Now offering in-depth careers guidance to about 9% of all callers • 800,000 callers per year • Promoted through national television advertising

  6. Telephone Service • 7 Days a week • 8 am to 10 pm • Information and advice offered in 9 languages other than English

  7. Telephone Service • 200 Advisers in 2 national centres • 3 tiers of adviser • Information Adviser • Learning Adviser • Career Coach • Large internal training programme with external accreditation

  8. Web Service • Self service access to details on: • 900,00 courses from 10,000 providers • 800 occupational profiles • Articles on funding, childcare, etc

  9. Use of LMI • Sourced through • Job Centre Plus (equivalent of HRDC?) • Sector Skills Councils (25 employer bodies) • Professional Bodies

  10. Use of LMI • Team of profile writers incorporate LMI into • Public profiles • Adviser' knowledge base

  11. Lessons Learnt • Very high levels of satisfaction • Confidence as important as data • LMI requests are • Future focused • Highly specific • Highly localised

  12. “If I train to be a teacher will I get a job in Manchester when I qualify?” Real LMI Example

  13. Future Developments • Rich media to convey problematic occupational data • “To be a plumber you need to be able to work at heights and in confined spaces”

  14. Future Developments • Client help client discussions • Tell us your story • Associate Advisers • Search the Knowledge Base Essentially web 2.0, hopefully without the hyperbole

  15. Gareth Dent gdent@ufi.com Thank you

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