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40 of the Best Twitter Brands & the People Behind Them

40 of the Best Twitter Brands & the People Behind Them. The Travel Channel & The NBA’s Portland Trail Blazers Kevin Adams - MC 495. The Travel Channel There are consistently new tweets every few hours. The channel is great at communicating with fans, replying several times every day.

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40 of the Best Twitter Brands & the People Behind Them

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  1. 40 of the Best Twitter Brands & the People Behind Them The Travel Channel & The NBA’s Portland Trail Blazers Kevin Adams - MC 495

  2. The Travel Channel There are consistently new tweets every few hours. The channel is great at communicating with fans, replying several times every day. Twitter reflects the channel’s culture, often promoting upcoming premieres and other social media. Easily sustainable tactic, keeps fans coming back. Portland Trail Blazers Organization does great job of getting information to fans, posting multiple tweets daily. Occasionally they will reply to followers’ tweets, if relevant—but mostly informative. Represents company culture by posting links to connect fans with current events. Tactic should remain sustainable as long as there is an interest in the team. The Effective Use of Twitter

  3. The Travel Channel • The channel does not currently promote their Twitter on-air, but some of the network’s hosts will occasionally tweet from the field. • “There’s a balance in what is valuable information to our audience. We strive for connection & engagement –without overloading anyone.” - Pete Dorogoff, Travel Channel Digital Marketing Dept.

  4. Portland Trail Blazers • Fans often check the team’s twitter to ask about where to find tickets, what’s going on with the players, and even how to get a job with the Trail Blazers • The Twitter is managed by Trail Blazers Director of Interactive Marketing and Media, Dan Harbison. • The page’s purpose is Tweeting game-time & practice info, as well as pictures behind the scenes.

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