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Welcome!

Welcome!. This is Comm 2339: Writing for Electronic Media. Instructor: Alexandra Hinojosa axela7@gmail.com www.electronicmediafall2013.wordpress.com. Who do you write for?. The Audience:. The Audience. Family Kids College Students Tweens (aka Justin Bieber fans) Moms, dads,

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Welcome!

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  1. Welcome! • This is Comm 2339: Writing for Electronic Media. • Instructor: Alexandra Hinojosa • axela7@gmail.com • www.electronicmediafall2013.wordpress.com

  2. Who do you write for? The Audience:

  3. The Audience • Family • Kids • College Students • Tweens (aka Justin Bieber fans) • Moms, dads, • Different gender groups • And so much more….

  4. Demographics: • Age * Social beliefs • Gender * Religious beliefs • Jobs * Brands you buy • Income * Music • Education * Politicians • Hobbies • Interests

  5. Who do you write for? • It depends on what audience you are trying to appeal to.

  6. Why we watch what we watch? • Habit • Tradition • Commercials that convince us to watch and stay “tuned”. • Movies use previews and posters to get us curious to draw us in.

  7. Who to write TV for? • Producers must find the Lowest Common Denominator. This is determined by ratings and reviews. • Hence why we have so many reality shows today. • Examples: DIY, TLC, etc.

  8. What does the Audience want? • Psychographics: How a person feels about a product. • Geodemographics: Research a specific neighborhood and zip code. • For example – more tendency to advertise a McDonalds in a poverty stricken neighborhood than in a wealthy neighborhood.

  9. What the audience wants? • Cohort Analysis: Seeks to find common bonds that prompt a group of people to think and feel the same way about an issue.

  10. Most Successful Shows • Follow a formula. • House • Lost • Days of our Lives • There are exceptions to the Rule of course. And the Internet has assisted with this process.

  11. Changes with the Internet • Things are more customized • At our fingertips. • With our world at our fingertips it means people are wanted to be entertained quickly and in a short period of time.

  12. Narrowcasting • Today we see that there has been a lot of what is called Narrowcasting: • Narrowcasting is: programming oriented toward specialized audiences, reflecting a growing number of program and distribution sources. For example the use of iPads, cell phones thanks to the Internet.

  13. The Internet • Allows you to have choice. • Cookies track what sites you visit and what you like. Information you put in can reveal patterns about yourself. • Webisodes: Original online series. • By watching internet webisodes or online videos of say episodes of Sex and the City or Futurama advertisers will try to determine what products you like.

  14. Way of the Internet • It has changed the way advertisers and commercial writers would draw in an audience. • Or target a group. • Then you had focus groups for certain demographics • Now, you just kinda throw something at the board and see what sticks.

  15. Assignment due Wednesday • AUDIENCE: Select a TV episode, movie trailer or PSA (public service announcement) and explain what kind of demographic you believe it’s meant to target, why and whether you think it was successful in doing so. • 1-2 pages, 12 point font, tTmes new roman or Arial. Double Spaced. • Also: Read Chapter 1 of Hillard

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