OSPRA Oregon Schools Public Relations Association

OSPRAOregon Schools Public Relations Association What Every Communicator Needs To Know About Emergency Operations Plans Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Dr. Mary Schoenfeldt Everett Emergency Management Responder: Columbine HS, New Orleans, Sandy Hook FEMA trainer Subject Matter Expert for 530 Mudslide Dr. Mary Schoenfeldt, yoursafeplace@msn.com

What Have You Managed? Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Now What….. You are notified that a cafeteria worker at one of your schools is on the way to the hospital with a suspected case of Ebola. What are your first few actions? Who is going to want to talk to you? Who can help you with this incident? Dr. Mary Schoenfeldt, yoursafeplace@msn.com

IDEAL Dr. Mary Schoenfeldt, yoursafeplace@msn.com

A Case Study Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Taft HS – OVERVIEW School Shooting – 9 am Drill that morning before the shooting Neighbor saw student with a gun… called 911 Two staff talked him into putting gun down. Police took over Parent Notification. Released kids alphabetically. Parents not all notified for 6 hours. Joint IC At the School… PD took the lead Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Taft- Who’s Impacted and What’s Their Message? Taft HS Taft Elementary School Lincoln JR High Taft College Taft Library Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Taft HS Crashed the Parent Communication Network Cell phones went down Oil Company the major employer in town… people left work Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Taft HS Kern County Superintendent of Schools (like ESD’s) – Resource but not used Notified by monitoring Facebook New Board of Supervisors member wanted the Press Conference delayed until he got there. 9:20 – CNN calling everyone looking for someone to interview Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Comprehensive Crisis Response Plan Policies and procedures for 3 types of events: Get ‘em out Keep ‘em in Bring ‘em back Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Essentials of Crisis Response Plan • Management team • Written plan • Coordination between agencies • Communication systems • Staging areas • Accountability procedures • Family Reunification system • Aftermath plan • Equipment and Supplies team communication links Release Staging Aftermath Acct. plan Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Incident Command – JIC/JIS Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Incident Command System School and School District ICS Partners (Mental & Public Health, Parents, Media, etc.) First Responders (Fire, Police, EMT) Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Joint Information System • NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. • The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. • The PIO uses the JIS to: • Determine information to be communicated to the public. • Create clear and easily understood messages. • Ensure information is accurate. • Identify how messages should be conveyed. • Coordinate information being distributed to ensure consistency with other agencies’ messages. Dr. Mary Schoenfeldt, yoursafeplace@msn.com

JIS Configurations • The role of the PIO is the same regardless of the type or size of the event. Examples of JIS configurations are: • One PIO talking by phone to an “on-scene” PIO to confirm the number of responders at the scene prior to an initial news release. • Two PIOs talking to each other on the phone about a news story that involves both of their agencies. • Three PIOs on the scene of a crisis “huddling” prior to making a statement to the media. • Over 150 PIOs working a major disaster, often from different locations—all to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Establish Media Pools • Media pools are used to restrict access to an area due to space limitations or safety issues. A media pool: • Allows access to one media representative from television, radio, print, and Internet to a restricted area. • Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. • May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). • Leaves the decision as to who will be in the pool to the media. Dr. Mary Schoenfeldt, yoursafeplace@msn.com

School Safety Procedures Saves The Lives of 476 Students Dr. Mary Schoenfeldt, yoursafeplace@msn.com

ICS Organization: Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Incident Commander Logistics First Aid Message Center Timekeeping & Documenting Supplies Student & Staff Care District Damage Assessment Plans Volunteers Staffing School District ICS Safety Officer PIO/ Liaison Planning/ Intelligence Operations Admin. Logistics Campus Map Communications Security Displays Search/ Rescue Damage Assess. Student Release Facilities Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Unified Command The Unified Command organization consists of the Incident Commanders from the various jurisdictions or organizations operating together to form a single command structure. Fire & Rescue Incident Commander Local Law Enforcement Incident Commander SchoolIncident Commander Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Multi Agency Coordination Group as set up in Sparks, Nevada Dr. Mary Schoenfeldt, yoursafeplace@msn.com

530 Mudslide Public “Faces” became exhausted right before our eyes. Dr. Mary Schoenfeldt, yoursafeplace@msn.com

"As the search for survivors and bodies in the Highway 530 Mudslide entered its fifth day, an emotional and physical fatigue is rising to the forefront not only of the victims’ families and community members struck in catastrophe, but also of the officials embroiled in the details. Snohomish County Fire District 21 Chief Travis Hots didn’t appear at Wednesday’s media briefings on the slide, and was taking a much needed rest, Snohomish County Executive John Lovick said. Steve Thompson, Snohomish County’s public works director, appeared noticeably worn. Normally stoic, calculated and composed department of emergency management director John Pennington briefly broke down while speaking about the outpouring of support he has seen from the county and state. “We are humbled beyond belief in this county,” Pennington said through tears. “It’s very hard.” Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Let’s Look At The BEFORE of This Picture Presidential Visit… timing, security, screening, chose location, barricades, who gets to meet him, where is the best photo op, logistics of media… badging, staging, parking, food, safety, equipment, printing, politics, Coordination of other events, What else? Dr. Mary Schoenfeldt, yoursafeplace@msn.com

Lets Look at the AFTER of This Picture Controversy of his visit Conspiracy Theory Dr. Mary Schoenfeldt, yoursafeplace@msn.com

On a Good Day…. Dr. Mary Schoenfeldt, yoursafeplace@msn.com

But On A Bad Day... You Can’t Do It Alone Dr. Mary Schoenfeldt, yoursafeplace@msn.com

OSPRA Oregon Schools Public Relations Association