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Unsurprisingly, the first of our SEO ranking factors has to do with having the right kind of URL. Specifically, thatu2019s a URL that Googleu2019s bots can easily reach and crawl.
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10 CRUCIAL SEO 10 CRUCIAL SEO RANKING RANKING FACTORS FACTORS 1. A Secure and Accessible Website Unsurprisingly, thefirstofourSEOrankingfactorshastodo withhavingtherightkindofURL. Specifically, that’saURLthat Google’sbotscaneasilyreachandcrawl. 2. PAGE SPEED (INCLUDING MOBILE PAGE SPEED) PagespeedhasbeencitedasoneoftheleadingSEOranking factorsforyears. Googlewantstoimproveusers’ experienceofthe web, andfast-loadingwebpageswilldothat. 3. MOBILE FRIENDLINESS Whilewe’reonthesubjectofmobile, mobile-friendlinessis anothermajorSEOrankingfactor. Morepeopleusemobile devicesthandesktopstoaccesstheweb, andthat’sone reasonthere’vebeenchangesinhowGooglerankssearch results. 4. DOMAIN AGE, URL, AND AUTHORITY Didyouknowthatnearly60% ofthesitesthathaveatopten Googlesearchrankingarethreeyearsoldormore? Datafroman Ahrefsstudyoftwomillionpagessuggeststhatveryfewsitesless thanayearoldachievethatranking. 5. OPTIMIZED CONTENT We’vetalkedalotaboutcontentinthisguidetoGoogleSEO rankingfactors. That’sbecauseit’soneofthemostimportant searchrankingfactors (rightuptherewithuserexperience, links, andRankBrain, whichwe’llgettoinawhile). DYNAMICSALESSOLUTIONS.CO.UK
6. Technical SEO Wesaidearlierthatgettingthecoderightisoneaspectof optimizingcontentforbettersearchenginerankings. Thiscan beintimidating, especiallyifyou’remoreofawordsmithand lessofa “techie.” 7. USER EXPERIENCE (RANKBRAIN) Forawhilenow, Google’sbeenusingartificialintelligenceto betterrankwebpages. ItcallsthatsignalRankBrain. Thisincludes othersignalsthataffectyoursearchengineranking. 8. LINKS Aswesaidatthestart, thewebisbuiltonlinks. So, naturally, linksareacrucialSEOrankingsignal. Therearethreekindsof linkstothinkabout: Inboundlinks Outboundlinks Internallinks 9. SOCIAL SIGNALS Whenpeopleshareyourcontentonsocialnetworks, that’sanother signthatit’svaluable. CognitiveSEO’sstudyof23millionshares foundadefinitivelinkbetweensocialsharesandsearchengine ranking. 10. REAL BUSINESS INFORMATION Thislasttipisimportantforbusinessestargetingparticular localareas. Thepresenceorabsenceofbusinessinformationis oneofthemostcruciallocalSEOrankingfactors. DYNAMICSALESSOLUTIONS.CO.UK