How to Make SEO Friendly URL

1. HowtoMakeSEO FriendlyURL Dynamic IncludeKeywordsinURLs It is a best practice to optimize every web page around one keyword, and this keyword should be included in the URL. It is also important to put the most important keywords in the beginning of the URL, as search engine spiders do not give as much significance to words toward the end of a URL. Remember though, do not overuse keywords. Search engines recognize keyword stuffing and will penalize your website for those actions. UseHyphenstoSeparateWords Using hyphens to separate words in URL phrases is important to both user readability and search engine optimization. Google recommends using hyphens (-) instead of underscores (_) in URLs because hyphens are treated as spaces between words, while words connected by underscores are viewed as one word. URL EXAMPLE Optimized: http://example.com/blog/url-optimization-tips Not optimized: http://example.com/blog/url_optimization_tips UseLowercaseLettersinURLs Do not use capital letters in your URLs. Search engines can decipher from uppercase and lowercase letters in URLs, which can lead to duplicate URLs and loss of page rank. URL EXAMPLE Optimized: http://example.com/blog/url-optimization-tips Not optimized: http://example.com/blog/URL-Optimization-Tips

2. KeepURLsShort The URL of a web page should be as descriptive and brief as possible. A short URL is quicker to type and read. Also, the fewer the words the more value each word receives from a search engine spider. Too many similar words in a URL can be viewed as keyword stuffing and could result in a drop in search rankings. UseStaticURLs Whenever possible it is better to use static, non-changeable URLs. These are URLs which remain constant with each page load. Try to avoid unnecessary parameters like "?," "&," and "=", which are common features of dynamic URLs. Static URLs are easier for both users and search engines to read. This doesn't mean you can't add extra parameters to URLs you will be posting to social media to help track marketing data, but avoid hard-coding dynamic URLs directly into your site. BeCarefulwithSubdomains It is important to consider that search engines have the potential to treat a subdomain as a separate entity from the primary domain. This can affect multiple aspects of SEO, including link building and trust value. Unless you have a specific reason to use a subdomain, it is best to use subfolders instead. URL EXAMPLE Optimized: http://www.example.com/topic Not optimized: http://topic.example.com By https://www.dynamicsalessolutions.co.uk/