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Political Communications: The Theory & Practice in Hong Kong

Political Communications: The Theory & Practice in Hong Kong. Mau Chi-wang Managing Director Paradigm Shift Consultancy mauchiwang@netvigator.com Tel: 852-96441260 Fax:852-26091095. Political Communications :-----.

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Political Communications: The Theory & Practice in Hong Kong

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  1. Political Communications:The Theory & Practice in Hong Kong Mau Chi-wang Managing Director Paradigm Shift Consultancy mauchiwang@netvigator.com Tel: 852-96441260 Fax:852-26091095

  2. Political Communications :----- • Originally, PC referred to the study of communication from a government to its electorate, and later to exchanges of political discourse between a governing majority and the opposition. Subsequently, the field was broadened to studies of the media’s role in forming public opinion, and then to the influence of opinion polls on politics. • Source: http://www.wolton.cnrs.fr/glossaire/gb_com_politic.htm

  3. Political Communications :----- • Nowadays, PC encompasses studies of the role of communication in political life in the wider sense, embracing the media, opinion polls, political marketing and publicity, with a particular focus on elections. In fact, PC could even be considered as referring to any communication that has a political purpose.

  4. Political Communications :----- • This definition, although too broad, has the advantage of embracing two major characteristics of contemporary politics: the broadening of the political sphere and the increasing amount of space given to communication, through the influence of the media and public opinion as reflected in opinion polls.

  5. “ Public relations (PR) is internal and external communication (use of symbols and symbolic acts) to inform or influence specific publics using writing, marketing, advertising, publicity, promotions, and special events. Some public relations specialists work as full-time employees of companies, politicians, nonprofit organizations, or governments; while others work for PR agencies or as freelance PR consultants that contract their services to clients (usually corporations , nonprofit organizations, wealthy individuals or other special interest ) who pay for their expertise at keeping them in or out of the spotlight, according to the client's wishes. ” Source:http://www.wordiq.com/definition/Public_relations PR : -------

  6. Are these definitions applicable to Hong Kong ?

  7. Core Competencies of Political PR Professionals in HK • Adequate Intellectual, Political & Analytical Capability , Fair Mindedness & Good Common Sense • Good Networking with all the prospective stakeholders of the projects/ assignments • Affectionate, prudent and diplomatic persuasion, /lobbying & communications skills which should be taken place in a proper reasoning process • Dare to take risks and accept failures • Objectivity / avoid possible conflict of Interests

  8. Where are the Political PR Markets in HK ? DEMAND SIDE :----- When there are crisis, disputes, controversies, leading to possible damages of corporate/individual image being damaged in Hong Kong SUPPLY SIDE:---- try to create an invaluable political & other values to those prospective clients by increasing their bargaining & negotiating power with those authorities, political institutions etc in Hong Kong, China Mainland or other places in the globe.

  9. Possible Subject Areas of Political PR in HK 1. Government & Political Parties 2. China Relations ( Beijing Relations) 3. Environment & Energy 4. Lands & Work ; Properties Development 5. Media/ Telecommunications • Medical, Health Care & Pharmaceutical Products • Corporate Think Tank in the long run and more to come !!

  10. Work Process • Issue Diagnosis & Situational Analysis • Client’s SWOT analysis, back off position • Design the possible & timely stakeholders map, esp. media, LegCo, Exco, CPU, China Camp • Decide the lobbying approaches, such as key messages, who talk to whom about what, when, how, why ( road map with clearly defined objectives) ; monitor of all the possible effects ( both positive & negative) 5. Seek third/ other parties endorsement, if possible 6. Deal with emergency crisis immediately, top down at the first instance / bottom up at the later stage 7. Repeat all the above procedures if deemed necessary

  11. Case Discussion: Macau SARG

  12. Basic Characteristics of Macau

  13. EAST MEETS WITH THE WEST

  14. The Defining Moment & Key Successful Factors • New Government & new start in 2000, CE knows what is meant by political PR and political consultancy • Long Time Private & Professional Network & Friendships with the key men under CE • “Concrete Substances” and with the proper understandings of the political environment that affects Macau SARG • Real time customers services delivery , political PR role changes from time to time, say trainer, networking agents, policy analyst, think tank & etc. • Low profile & alert of the political sensitivity of our presences around the Greater China Region • And some more cannot be spelt out ……………….

  15. Questions & Answers Thank you End of Presentations

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