What Is Local SEO, And Why Do We Need Local SEO?

1. What Is Local SEO, And Why Do We Need Local SEO?

2. SEO, or “Search Engine Optimisation” is a well established practice in web services. • Essentially it is the art of attracting the attention of algorithms which power the popular search engines and ensuring that your website is at the top of the search results.

3. This matters because most people who use online search never look beyond the first few results, meaning that if your business is further down the list it is much less likely to be discovered by potential new customers.

4. When most people approach an SEO Agency they are usually thinking of SEO as a tool for driving online sales in the national marketplace – and it is certainly vital for that purpose. • But many people neglect the opportunities afforded by Local SEO which can be a game changing tool for small businesses trying to establish themselves within their communities.

5. Local Search Engine Optimisation is distinct from regular SEO because it has its focus less on driving internet sales and more on attracting physical footfall to brick and mortar businesses.

6. We are a leading SEO services company in the UK with a wealth of experience in all kinds of search engine optimisation, and we understand how important it is for small independent businesses to utilise local SEO to the fullest possible extent.

7. It matters that small businesses speak their SEO agency about local search engine optimisation even if they have no interest in making online sales in the national market.

8. This is because studies show that around 80% of people who are looking for local goods and services will only search for them online, which means if their online search does not find your business’s website one of your competitors will get their custom.

9. We are a leading SEO services company in the UK and we have many clients all over the country who have a national and even international client base. • But we are also a local SEO agency based not amidst the bright lights and glass tower blocks of London, but in Burnley, in the heart of England’s North West.

10. We understand the power of local online search because we have our roots planted deeply in our local community. • We know how important it can be to have a personal relationship with your customers, to serve the people who live not on the other side of the country, but down the street. People who will walk to your business and look forward to seeing you.

11. When you do business with that kind of customer you are not just selling goods and services. You are becoming part of a community, and building a community around your business. • There is no better way to grow your business and it all starts with local search engine optimisation.

12. This approach is faster than word of mouth and significantly more effective than local advertising. • An advertisement, whether in print or on screen is something that many people simply “tune out”, and even resent.

13. But if people are conducting an online search and find your business’s website because it has been optimised for local search they will be actively happy to have found you. • This means that your potential customers are almost certain to form a positive first impression which is the best possible foundation for any business/customer relationship.

14. So do not settle for just any SEO services company in the UK. Consult the company who can help you to harness the power of local search and literally bring new customers to your door and guide you into a brave new future.

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