1 / 7

E-marketing in Merkur: Marketing Internet Communications o f Merkur

E-marketing in Merkur: Marketing Internet Communications o f Merkur . Jurij Cvikl. www.merkur.si. The Merkur home page is divided into 3 sections: Corporate presentation; Merkur online shopping ; Internet site featuring ferrous and non-ferrous metal products .

eagan
Download Presentation

E-marketing in Merkur: Marketing Internet Communications o f Merkur

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. E-marketing in Merkur:Marketing Internet Communications of Merkur Jurij Cvikl

  2. www.merkur.si • The Merkur home page is divided into 3 sections: • Corporate presentation; • Merkur online shopping; • Internet site featuring ferrous and non-ferrous metal products.

  3. Corporate Presentation Including Company Profile of Merkur The presentation revolves mainly around the following topics: o Basic data on the company; o Up-to-date information and press releases; o Contacts; o Information for shareholders; o Merkur as sponsor and donor; o Merkur personnel; o E-Incubator.

  4. Online Shopping at http://nakup.merkur.si Merkur Home Page was awarded the “Netko” prize as the best Slovene home page! • Number of articles: 2,300; • Delivery: within 2 working days; • Number of employees: ½ virtual sales manager; ½ web communications editor; ½ designer at Creatim; • Number of visitors: 20,000 unique visitors monthly; • Number of buyers: 100 buyers monthly; • Average value of goods purchased: 196EUR.

  5. Internet Site Featuring Ferrous and Non-ferrous Metal Products • The Internet site includes: • Stock list of Merkur ferrous and non-ferrous metal items; • Working tools (calculations of weight and charts for comparison and index of steel quality grades ).

  6. How Far Have We Come and What Are Our Future Plans? Web-communications: • B2B; • Target groups; • Automatisation & Content Management & pooling of web-technologies.

  7. Thank you for your attention! E-prospectus and presentation of e-Merkur are available at: http://www.merkur.si/ang/eprospectus.html

More Related