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Winner: Red Herring Top 100 Award for Asia-Pacific

Winner: Red Herring Top 100 Award for Asia-Pacific. Augen Software Group: Software Innovation Experts Born in Vietnam, Made in NZ: Ethnic Experiences in Establishing and Growing Businesses Mitchell Pham General Manager – Business Development International Development Director. AGENDA.

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Winner: Red Herring Top 100 Award for Asia-Pacific

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  1. Winner: Red Herring Top 100 Award for Asia-Pacific

  2. Augen Software Group:Software Innovation ExpertsBorn in Vietnam, Made in NZ:Ethnic Experiences in Establishing and Growing BusinessesMitchell PhamGeneral Manager – Business DevelopmentInternational Development Director www.augensoftwaregroup.com

  3. AGENDA • Business background (What? - Who? - How? - Why?) • Personal migrant history • Setting up business in New Zealand • Growing and expanding in New Zealand • Expanding overseas – interests, capabilities and profiles • Diversity – migrants at Augen • Vision: new horizons for New Zealand • Lessons learned for ethnic migrants • Q & A www.augensoftwaregroup.com

  4. Augen: What do we do? End-to-end software development and related services: • Business requirements analysis & technical software review • Software project scoping & solution design • Software prototyping & full-scale development • Software testing & quality control • Software implementation & integration • Data integration & migration • Documentation & user training • Software maintenance & support • Software project management www.augensoftwaregroup.com

  5. Augen: Whom do we serve? Software innovators – who need to develop: • Ideas/expertise/knowhow into software products • Existing software products in new technologies for going forward Other technology innovators – who need to develop: • Commercial software interface to make their innovation useful to their customers, for business operations, decision making, etc. Medium to large business organisations – who need to develop: • Software applications to improve communication, delivery, efficiency, scalability, etc. www.augensoftwaregroup.com

  6. Augen: Some of our customers and their projects • Legal Case Management • On-Line Survey • Retail Process Management • Sales Quotation • Staff Payroll • Time Tracking & Billing • Customer Relationship Management • Enterprise Resource Planning • Financial Planning • Funds Management • Healthcare Service Management • Human Resource Management • Office Automation • Intranet / Extranet www.augensoftwaregroup.com

  7. Augen: How do we work? • Part of the ecosystem for software innovation for NZ companies • Support their in-house teams, or engage as their end-to-end capability • Insourcing: perfected the hybrid NZ + off-shore resourcing model, with off-shore fully owned by on-shore • Fully integrate NZ and Vietnam into one seamless business operation • Align, attach, engage, manage & grow this capability for NZ companies • High-end services in NZ – locally accessible, close to source of innovation, keeping expertise developed with new IP in NZ • Provide expert advice, bring wider range of expertise and experience to help companies on their innovation journey www.augensoftwaregroup.com

  8. Augen: How do we work? (Cont.) • Scale seamlessly between $20k ↔ $3m projects • Engage between short-term ↔ on-going (15+ years) • Provideplatform for life-time partnerships – totally outsourcing • Assist NZ companies with necessary philosophical change in thinking / cultural shift for rapid innovation & business growth • Use various disciplines to control outcomes – “Do it Right” from the start • Ensure that companies retain full: involvement, visibility, control, and speed-to-market… www.augensoftwaregroup.com

  9. How: Traditional Outsourcing Model CUSTOMER Technical Lead/Architect Business/Product Management Technology Management UAT Lead Development Testing Project Management Business Analysis Functionality Requirements OUTSOURCE SERVICE PROVIDER www.augensoftwaregroup.com

  10. How: Augen’s Award Winning INSOURCING Model CUSTOMER Technical Lead/Architect Business/Product Management Technology Management UAT Lead Development Testing Project Management Business Analysis INSOURCING Functionality Requirements INSOURCING www.augensoftwaregroup.com

  11. Augen: Why do we do it? Our part in ecosystem for software innovation for NZ companies:Additional capabilities for speed-to-market and capacity for some innovative businesses to ‘punch above their weight’ with software. • Access to world-class end-to-end software capabilities • Accelerated development/re-engineering benefits • Reduced risk, cost and/or delivery time • Free up companies’ resources for other more critical purposes: focus on their Core and Insource the Non-Core activities • Full involvement, visibility & control over Insourced activities • Access to cost savings and gain in speed-to-market • Making outsourcing work for NZ companies through ‘Insourcing’ • Enable companies to fully execute their software strategies www.augensoftwaregroup.com

  12. Born in Ho Chi Minh City, Vietnam Failed escape attempts – prison terms Successful escape – boat journey & ordeal at sea Refugee camps – difficulties of life in limbo New Zealand – new life, new challenges Education – new means, new direction Businesses – new opportunities, new horizons Other NZ activities – Asia:NZ Foundation’s Action Asia Advisory Group; Asia Business Club; South East Asian Business Community Group; Vietnamese Diaspora Business Network; Auckland Refugee Family Trust; Foundation for Social Responsibility in NZ (FOStR-NZ); Refugee Services Aotearoa NZ Other international activities – Business Association of Overseas Vietnamese (BAOOV); Strategic Alliance Vietnamese Ventures International (SAVVi); Asia Society’s Asia 21 Network & Fellowship; World Economic Forum’s Young Global Leaders Network Personal Refugee/Migrant History www.augensoftwaregroup.com

  13. Setting Up Business in New Zealand • First company: August 1993 • University of Auckland • Company registration • Capital contribution • Working premises • Tools of trade • First 3 years • Expansion plans www.augensoftwaregroup.com

  14. Growing and Expanding in New Zealand • First employee: 1998 • External financial, HR, advisors & support services • Infrastructure growth – using external experts • Specialisation of focus • Extending network of connections • Business partners – referring customers • Technology partners – international relationships • International customers: Australia, Malaysia, Singapore, UK, etc. • Business growth experts – “from good to great” development www.augensoftwaregroup.com

  15. Growing and Expanding in New Zealand (Cont.) • Restructure: Management – Governance – Ownership • Developing own products: Healthcare software • New IP companies • Return to education: AUT • New joint-venture partnership: Fitness software • Other JV’s: Online identity protection software & financial transaction management software • Expansion to Asia – more capacity for NZ companies • Working with Maori organisations • Global recession and new growth in New Zealand www.augensoftwaregroup.com

  16. ASEAN: Population = 0.6 billion / GDP = $2.7 trillion USD. China: Population = 1.3 billion / Economy = $5.9 trillion USD. Ho Chi Minh City & Hanoi: Ease of access to ASEAN, Taiwan, Hong Kong, Southern & Eastern China. Short flight distances. Small time zone difference. Relatively low cost telecommunication and high internet connectivity. Expanding Overseas – Regional Interests/Capabilities

  17. Strong Profile in New Zealand and Overseas Peter Vile • Co-founder/Director, CEO • MNZCS ITCP • 25 years experience in software services • Also financial & operations management Mitchell Pham • Co-founder/Director, GM Business Development • 19 years experience in software services • Also operations management, sales & marketing • Young Global Leader – World Economic Forum • Asia 21 Fellow & Associate Fellow – Asia Society www.augensoftwaregroup.com

  18. Original Board Members: 20% Kiwi, 20% US, 20% Europe, 40% Asia. 80% first-generation immigrants to NZ. Management and Staff: Fluctuate between 75% and 85% first-generation immigrants to NZ. Countries of Origin – Past & Present: Australia Belgium China El Salvador Fiji Islands Germany Hong Kong India History of Diversity – Migrants at Augen • Indonesia • Korea • Malaysia • Namibia • New Zealand • Singapore • South Africa • Sri Lanka • Taiwan • United Arab Emirates • United Kingdom • Vietnam • Zambia www.augensoftwaregroup.com

  19. Vision: New Horizons for New Zealand • The World’s Challenges = NZ’s Opportunities! • Clean Air, Water, Food and Energy • Clean Shelter & Environment • Healthcare & Education • Safety & Security • Climate Change & Natural Disasters • Opportunity: Understanding of problems & connecting to solutions • Enabler: Innovation • Objective: Speed-to-market • Strategy: Collaboration • Vehicles: Partnerships www.augensoftwaregroup.com

  20. Vision: New Horizons for New Zealand (Cont.) www.augensoftwaregroup.com

  21. Lessons Learned for Ethnic Migrants • Presence + Engagement = RELEVANCE • Relevance leads to success! • Engage in NZ’s diverse range of growth & development issues • Participate in local Kiwi (including Maori & Pacific) communities • Establish and grow businesses with local partners • Connect with other ethnic communities • Focus on adding value to New Zealand • Recognise natural advantages that we brought with us • Utilise international connections back to our countries of origin • Build our shared future with everyone else – we are not alone! www.augensoftwaregroup.com

  22. Questions & Answers www.augensoftwaregroup.com

  23. Thank You! www.augensoftwaregroup.com

  24. New ZealandT: +64 9 307 1460 F: +64 9 307 1461VietnamT: +84 8 5437 1219F: +84 8 5437 0122Web Sitewww.augensoftwaregroup.com www.augensoftwaregroup.com

  25. Winner: Red Herring Top 100 Award for Asia-Pacific

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