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Social Media & Marketing Strategies

Learn how to create relevant content, engage your audience, and tell compelling stories to effectively market CAPT HOUSE. Discover the power of social media and gain insights into your target audience's demographics, interests, and preferences.

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Social Media & Marketing Strategies

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  1. Social Media & Marketing Strategies CAPT HOUSE

  2. Strategies Know your audience Who are they? What do they like to do? What is their demographics? What do they do for fun?

  3. Strategies • Demographics • Age: middle school • Gender: male • Education: middle school - part of an aerospace program, won science fair project for the design of a plane’s wing. • Income - $0 • Parent’s income - $75,000 • Family Life - 3 siblings, parents are interactive and supportive of the children’s interests • Psychographics • Attitudes: Independent and competitive • Values: loves feeling smart • Lifestyle: Love helping people • Personality: Leader • Interests / hobbies: loves building logos • Fun: • Content & Messaging Types: • YouTube videos • Websites Subjects: • Flying • Space pilots • ??

  4. Strategies Be relevant. In what you write, say, where you post. Focus on them and what is meaningful to them.

  5. Strategies Be relevant. Why should they care? Create an emotional attachment Happy, proud, excited, gets shared. Sad, depressing, hurt, - sometimes.

  6. Strategies Be relevant. Why should they care?

  7. Strategies Framing the Story Your audience is the HERO You are the GUIDE

  8. Strategies Star Wars

  9. Strategies Star Wars

  10. Strategies Telling Your Story One Photo Two Sentences Three Pages Capt. Margot Myers, CAP Arizona Wing Public Affairs Officer

  11. Strategies Photo by: Sarah Jenkins

  12. Strategies Telling Your Story • 2009 literary and anthropological experiment • Bought $129 worth of insignificant items • 100 talented creative writers wrote descriptions of the items • Posted for sale on eBay - Net profit $3.6 million • “Stories are a driver of emotional value, and can transforming significant objects into significant ones.” Capt. Margot Myers, CAP Arizona Wing Public Affairs Officer

  13. Strategies Telling Your Story The Yuma Composite Squadron will hold an open house on Saturday, August 25, from 1000 to 1400 at KYMA/MCAS. Come learn more about CAP. Build a rocket, fly a simulator, climb in our airplane during the #CivilAirPatrol#YumaSquadron508 Open House on August 25. Get the details here. Capt. Margot Myers, CAP Arizona Wing Public Affairs Officer

  14. Strategies Telling Your Story • People are drawn to good stories • Data and statistics? Not so much. • We forget the data, remember the stories • Take advantage of this by: • Not confusing your audience with data • Avoiding jargon • Telling your story Capt. Margot Myers, CAP Arizona Wing Public Affairs Officer

  15. Strategies Telling Your Story We hear statistics. We FEEL stories. Capt. Margot Myers, CAP Arizona Wing Public Affairs Officer

  16. Strategies Telling Your Story Three Pages Where would you place the article? Capt. Margot Myers, CAP Arizona Wing Public Affairs Officer

  17. Strategies Timing When do you schedule an event? When do you submit an article? When do you post?

  18. Strategies Piggy Back Holidays News Stories Events

  19. Strategies

  20. Strategies Target local events What big events are coming up that you will be a part of and how?

  21. Strategies Shout your news Promotions Awards Events

  22. Channels Social Media • Two in three people get their news from social media. • •By 2020 video will account for 3/4 of mobile use. • •The human attention span is seven seconds. • •The fastest-growing demographic on Twitter is grandparents. • Every second two people join LinkedIn. • LinkedIn’s age limit has been lowered to 13.

  23. Channels Social Media Every 60 seconds … 30,000 minutes of YouTube videos are uploaded. 448,000 Tweets are posted. 3.3 million Facebookposts are made. 65,000 Instagramphotos are uploaded

  24. Channels Social Media • Engagement… • 4.2 million Facebooklikes every minute. • 29 percent of Tweets re-tweeted or replied to. • 2.5 billion comments on Facebook business pages per month. • 1.7 million Instagramlikes every minute

  25. Channels Social Media MAIN SIX: YouTube Facebook Twitter LinkedIn Snap Chat Instagram

  26. Channels Social Media Social Media Goals: The primary goal of every local CAP social media channel is to raise awareness of CAP activities and members that positively reflect our Core Values of Integrity, Volunteer Service, Excellence, and Respect. Specific unit goals marketed on the unit’s social media channels should be outlined in the annual PA Plan.

  27. Channels Social Media Personal Use: You can do anything that's not illegal. Official Use: You can only do what you are authorized to do.

  28. Channels Safety: All official Civil Air Patrol channels must be public. Interactions with cadets on social media should mirror the guidelines for interacting with cadets in person. Social media activities should be conducted in accordance with existing Civil Air Patrol regulations and must not violate OPSEC requirements. No posts should be made on Civil Air Patrol social media channels that encourage members to divulge private information, such as a home address or phone number, in a public forum.

  29. PAOBasics https://www.facebook.com/CivilAirPatrolFrankfort/

  30. Channels Social Media Do’s and Don’ts

  31. Strategies Be relevant. Why should they care? Create an emotional attachment Happy, proud, excited, gets shared. Sad, depressing, hurt, - sometimes.

  32. Strategies Share the stage Promote those organizations that you do an event with. They will like and share.

  33. Strategies Always engage with your squadron’s posts. New algorithms

  34. Strategies Check your insights

  35. PAOBasics

  36. Channels Hashtags • #CivilAirPatrol This should be used on Instagram, whereas tagging @CivilAirPatrol is more appropriate on Twitter. • #GoFlyCAP Use this when talking about aerospace and flight activities. • #CAPCadet Use this when talking about cadet activities. • #CAPNC15 Use this when talking about the CAP National Conference. Change the number to correspond to the appropriate year. • #CAPMission Use this with any content about real-world CAP missions.

  37. Channels Hashtags • #CAPExercise Use this when conducting practice ES missions and training. • #TotalForce Use this when talking about conducting Air Force support missions and activities as part of the Active, Guard, Reserve, and Auxiliary total force.

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