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Stakeholder Analysis And Decision Making

Stakeholder Analysis And Decision Making. How to Engage Different Parties Nikola Yordanov. What Is A Stakeholder Analysis. An instrument – SWOT Analysis, Field Force Analysis, Problem Tree …

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Stakeholder Analysis And Decision Making

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  1. Stakeholder Analysis AndDecision Making How to Engage Different Parties Nikola Yordanov

  2. What Is A Stakeholder Analysis • An instrument – SWOT Analysis, Field Force Analysis, Problem Tree … • A step in a process – advocacy campaigns, project management, multi-party negotiations, coalition building … • A reminder of the complexity of the management process – different interests, positions and capacities

  3. Who Are The Stakeholders? • Every party, which has an interest in the process or/and the outcome • An individual, a group, a community, a institution or a business • Various subgroups, whose interest must be considered in the decision-making

  4. Make a list!!! • First make a list of all the groups/ individuals and/or institutions who might be concerned • Carefully consider if the groups really constitute a separate identity • Do you need to consider sub-groups? (Key question: who controls the decision-making?)

  5. Describe each group • Identity – name, address, contact person/s • Interests/ values/ goals/ positions • Power of influence • Interest in the project/ process/ result • Expected position

  6. What else? • How should you handle important people who actually won’t be considered stakeholders? Leaders in the system who could have the power to raise concerns or create roadblocks. • Who controls the resources? What are the top motivations and interests of your stakeholders? When deciding the driving force of stakeholders consider:​ • Who has a financial stake/interest. • Who has an emotional interest (don’t underestimate this; history and politics are very emotional). • What are the top motivations for each stakeholder. • Who are the biggest supporters. • ​Who are the biggest non-supporters or naysayers.

  7. Put them in a box

  8. Another box

  9. Move the box!!!

  10. Fight or Dance?

  11. Strategies for enemies? • Tell them … • Show them … • Engage them in … • Give them …

  12. Strategies for observers • Tell them … • Show them … • Engage them in … • Give them …

  13. Strategies for supporters • Capacity building by … • Investment of resources? • Engagement in process? • Mobilization of resources?

  14. Monitoring results • How do you know your enemies are not angry? • How do you know your observes see the right picture? • How do you keep your supporters enthusiastic?

  15. Too Involved? With the right groups? • Keep an eye open for new groups! • Don’t get too involved in a changing situation • Don’t change parties too early • Don’t change parties too late

  16. Thank you!!! Nikola Yordanov nikolavj@gmail.com, +359 885 155 649

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