1 / 10

Big Market, Big Opportunities

Big Market, Big Opportunities. Shanna Carrow Amy Wilson. The Big Opportunity. Southwest airlines seatbelt problem New Opportunity: Target market Obese people Extend- Its.com. Statistics. 2006: 60 million Americans qualified as obese 2010: 35.7% of the US population considered obese

eamon
Download Presentation

Big Market, Big Opportunities

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Big Market, Big Opportunities Shanna Carrow Amy Wilson

  2. The Big Opportunity • Southwest airlines seatbelt problem • New Opportunity: Target market • Obese people • Extend-Its.com

  3. Statistics • 2006: 60 million Americans qualified as obese • 2010: 35.7% of the US population considered obese • 2010 census: 308,745,538 Americans • 308,745,538 X .357 = 110,222,157 • Non-Hispanic blacks have the highest rates of obesity (44.1%) compared with Mexican Americans (39.3%), all Hispanics (37.9%) and non-Hispanic whites (32.6%) • Since the 1880's America has started to grow at a rapid rate

  4. New Opportunity • http://www.extend-its.com/ • http://www.scale-it.com/ • http://news.consumerreports.org/cars/2010/08/plussize-models-best-cars-for-larger-drivers.html (cars) • Toilet seats, cars, furniture

  5. New Market

  6. Airlines and Traveling • Southwest’s Policy for Obese/Overweight • Customer of Size • Two-Seat purchase • http://www.southwest.com/html/generated/help/faqs/extra_seat_policy_faq.htm • Travelocity • http://www.youtube.com/watch?v=R_DeHNSLlaU

  7. Happy Getaways or Not? • Freedom Paradise • Resort for overweight • Large robes • Large rooms • Success? • "At some point you've just got to live.” • Butterfly Lounge • High stools • Elevated tables • Success?

  8. How to Market? • How to market without pointing out the obvious? • Offer but don’t market? • Dove • Trial and error • Offer heavy duty chairs • Mistaken for normal chairs

  9. Class Discussion • What other opportunities/products are available to market? • Do you think its a fairly untouched market segment that has potential? • Is not advertising the best policy? • Is marketing to the obese contributing to a problem or just accepting it?

  10. Sources • Cdc.gov • Money.cnn.com

More Related