Let’s Fight for Healthier Kids Join the Movement: Fuel Up to Play 60

1. Let’s Fight for Healthier Kids Join the Movement: Fuel Up to Play 60

2. The Issue: Childhood Obesity Some experts warn that this is thefirst generation that won’t outlive their parents. Overweight Kids Often Become Obese, UnhealthyAdults Today’s Youth are Overweight, Undernourished. It’s Serious, But Solvable.

3. The Solution: Begins with Schools and SNA Members 30 million school lunches served every day America’s schools reach over 55 million kidsa day, 180 days a year 50% of daily energy intake consumed at school Research shows thatgood nutrition and physical activity positively affects academic achievement 3

4. Health Partners Business Partners

5. Fuel Up to Play 60 Goals • Students are motivated to make better food choices – such as fruits, vegetables, whole grains and dairy – and be more physically active before, during and after school • Schools have increased access to nutrient-rich foods and sustained opportunities for physical activity • Continually improve school environments and school stakeholders are supportive of nutrient-rich foods and physical activity

6. What Makes Fuel Up to Play 60 Unique? Pilot Market testing and ongoing, extensive research with youth and schools to inform program development, ensuring components are relevant and effective. Fuel Up to Play 60 combines nutrition and physical activity, teaching youth the whole story of healthy living. Fuel Up to Play 60 offers bold leadership through partnership and support involving many organizations and business leaders. • Youth Involved • A Comprehensive Approach • Powerful Partners

7. What Makes Fuel Up to Play 60 Unique? This ongoing social marketing program goes beyond promotions to influence actual behavior change, using customizable components. Because Fuel Up to Play 60 aims at long-term change, it utilizes ongoing support and participation at the grassroots level. In the 2009-2010 school year, 60,000 schools enrolled in Fuel Up to Play 60. All schools are offered nationwide grants and rewards. • Customization • National Issues, Local Solutions • Massive Reach

8. Your Fuel Up to Play 60 TourHow the program is part of a student’s daily life Program Advisors sign-up for the program and get a FREE activation kit with tools and resources to help them engage their school Students work with Program Advisors to identify opportunities to improve their school environment Students and Program Advisors select and plan healthy eating and physical activity action strategies to help make changes for their school Students put up posters and banners and spread the word about the program and how to make healthy changes with their friends

9. Your Fuel Up to Play 60 TourHow the program is part of a student’s daily life Students build excitement to motivate and get their entire school involved by holding a kick-off event Students visit FuelUptoPlay60.com, engage in youth challenges, implement their action strategies and are rewarded for their efforts Students start to eat more nutrient-rich foods and exercise for 60 minutes a day Students and Program Advisors continue to share their successes and engage in the program, earning rewards for the progress and changes they make

10. What National Leaders, Students and School Stakeholders Have to Say “Increasing access to more nutrient-rich foods and physical activity in America’s schools is no simple task, and will require the combined effort of private and public interests.” –Tom Vilsack, Secretary, U.S. Department of Agriculture “In the school setting, Fuel Up to Play 60 is already demonstrating that children want to, and will continue to, contribute to improving the health of their school.” – Dr. David Satcher, 16th U.S. Surgeon General “Through Fuel Up to Play 60, we want young people to discover that healthy habits can be both fun and empowering.” – Roger Goodell, Commissioner, NFL “Fuel Up to Play 60 to me means that you eat healthy food to fuel yourself up and then you can go play…for 60 minutes a day, so you can be a healthy person and when you grow up, be even fitter.” – Nikki, 6th grade, Student Team Member, Youth Ambassador “It’s one thing for a health teacher to stand up and say [eat healthy and exercise], but when you have kids encouraging kids to make good choices and good decisions, now you’re talking some real power.” – Ric Davies, Health Teacher, Fuel Up to Play 60 Program Advisor "This program is a wonderful way for school nutrition staff and others within the school community to partner together to create healthy school environments." Nancy Rice, President School Nutrition Association, 2010-2011

11. Saving a generation doesn’t take rocket science. It just takes teamwork. Fuel Up to Play 60 cannot affect widespread change alone; it will take a combined effort from businesses, health professionals, educators, and communities across the country. Visit FuelUptoPlay60.com to learn more. Health & Wellness Leaders Businesses You Educators Communities

12. Getting Recognition for Your Efforts Fuel Up To Play 60 program components can help schools achieve recognition status • USDA’s HealthierUS School Challenge • Healthy Eating Strategies (taste tests) • Includes Physical Activity strategies • Resources for nutrition education • Promotes meal participation and nutrient rich foods

13. Getting Recognition for Your Efforts Fuel Up To Play 60 program components can help schools achieve recognition status • District of Excellence • Operations: Taste test new healthy foods • Marketing/Communications: Engage students & staff • Nutrition/Nutrition Education: Team members part of wellness committee; breakfast strategies for healthy meals; school Wellness Investigation tool

14. What’s My Role? • Enroll yourself/enroll your school • Form a team • Be a Fuel Up to Play 60 Program Advisor • Be a Team Member • Earn CEUs • Investigate becoming a HealthierUS School or District of Excellence

15. Get Started! Ready to Fuel Up to Play 60? To sign up, go to: www.FuelUpToPlay60.com