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Monica Cainer, Rachel Brender, Aya Tofach, Shachar Ben-Or, Aviad Gal-Or .

Monica Cainer, Rachel Brender, Aya Tofach, Shachar Ben-Or, Aviad Gal-Or. Summary. The team The idea The Business Plan Progress thus far The numbers. The Team :. Name: Shachar Ben Or Country of Origin: Israel

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Monica Cainer, Rachel Brender, Aya Tofach, Shachar Ben-Or, Aviad Gal-Or .

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  1. Monica Cainer, Rachel Brender, Aya Tofach, Shachar Ben-Or, Aviad Gal-Or.

  2. Summary • The team • The idea • The Business Plan • Progress thus far • The numbers

  3. The Team: Name:Shachar Ben Or Country of Origin:Israel Professional Experience: Patrol Ship Captain in the Israeli Navy, Patrol Ship Flotilla Commander Specialization: Operations oriented team leadership & Sailors drinking skills… CTO Name:Rachel Brender Country of Origin: USA Professional Experience: Sales & Business development. Specialization: International Business development and structuring business deals in Tel Aviv. Lots Of foodie experience in Israel… CEO

  4. Team Members: CMO Name: Monica Caner Country of Origin: Canada Professional Experience: Government & Strategic policy Specialization: Policy advisor for environmental regulations. Sommelier extraordinaire… CFO Name:AyaTofach Country of Origin:Israel Professional Experience:Biotechnology engineer Specialization:Analysis of markets for startups. Pregnant and eating for two…

  5. Team Members: CF/TO Name: Aviad Gal-Or Country of Origin: Israel Professional Experience: Finance and restaurant manager Specialization:Food… Food… and more Food…

  6. The Idea: • Service Platform that gives recommendations for Restaurants Bars and Coffee shops etc... • Concentrated in Tel-Aviv Area • Based on Website and Application

  7. Whats new? • First comprehensive website in English • Aimed for tourists • Niche & Occasion recommendation • Based on quality • Technology: opensource platform built in wordpress

  8. The Facts: • Tourists Per year (2012): 2,885,900 • Feb 2013: 227,700 visitors/ Jul 2013: 248,200 visitors • tourists per year in israel - 2,855,000 • tourists per month - in israel avg. 237,916 •     avg. age of tourist is 44 (meaning people with money that eat out)  •     at june - 25,000 gays come to telaviv - 52 million dollars fro the israeli economy  • telaviv generated 3.5biliion dollars in 2013 from tourists in 2012 it was 2.8 billion •      2.5million tourists came to telaviv in 2013!!! • Tourists by country(3) (Feb 2014): • Europe:252.4 / North America: 114.4

  9. Customer elements • Customers: North America & English Speakers in Israel. Age 25-34. Interested in Mediterranean food. Females are 67% of the engaging social media population. Upper middle class customers.

  10. Work so Far

  11. Work so Far

  12. Our Request • What we need: Advertising for the site and building the visibility of the company. • $20,000 for professional ad person • $20,000 online advertising • $10,000 for restaurant reviews • $50,000 total ask

  13. Organic SEO

  14. P&L

  15. Thank You!

  16. Appendix

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