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Nokia’s Take Back Programs

ITU Workshop on “Environmentally Sound Management of E-waste in Latin America” (Quito, Ecuador, 13 August 2013). Nokia’s Take Back Programs. Ed Butler Recycling & Product EOL Mgr. Nokia Ed.butler@nokia.com. Consumer Awareness. Only 9 % recycle their phones today

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Nokia’s Take Back Programs

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  1. ITU Workshop on “Environmentally Sound Management of E-waste in Latin America” (Quito, Ecuador, 13 August 2013) Nokia’s Take Back Programs Ed Butler Recycling & Product EOL Mgr. Nokia Ed.butler@nokia.com

  2. Consumer Awareness • Only 9 % recycle their phones today • Lack of awareness on where and how to recycle is the main obstacle • 76% of consumers agree that they would like to buy a phone from a company that makes it easy to recycle 31 Million

  3. Puerto Rico LATAM Countries Sustainability & Environmental Awareness 2012 Existing Take back New regulations

  4. Recycling/collection history -LTA 2002 Mexico , Puerto Rico, 2003 Guatemala, Panama, Jamaica, Venezuela, Costa Rica, Ecuador, Haiti, Peru 2004 Nicaragua, El Salvador, Honduras 2005 Colombia, Brazil, Chile, Uruguay, Paraguay

  5. Nokia’s Take back Permanent services for consumers • Nokia Service Points -6K+ • Electronics waste producer associations in EU27 countries + Australia + Canada • Customer cooperation China , LTA, SEAP • Free postage in USA, Finland, Norway and Singapore • Take back bins at Nokia branded retail For Nokia Employees • Take back bins at large Nokia office lobbies Take back campaigns • Country campaigns: USA, Malaysia, Indonesia, Latvia, South Africa, UAE, India etc. • Take back at Nokia events (Nokia World, AGM-annual meeting, MWC) • Cooperation with schools& universities, NGO’s, suppliers, customers and retail • Social media (Twitter I # recycling, You Tube…)

  6. Earth Day 2007 “Over the three day campaign the Flagship Stores collected a total of 33 phones, 21 batteries and 6 chargers. We handed out 26 trees for our guests to plant and enjoy.”

  7. Recycle a Phone, Adopt a tree. • NEWTrees is a joint initiative by WWF Indonesia, Nokia and Equinox Publishing in late 2007 • Nokia has sponsored planting of 140,000 trees in Sebangau, Rinjani and Chiliwung National Parks, Indonesia • It gives people an innovative way to help reforest this protected national park and monitor the tree growth through Nokia Maps and geo tag Technologies

  8. Objectives PARTNERSHIP HIGHLIGHTS CAPTIVATING AUDIENCES WORLDWIDE 6+M theatrical viewers; 5.5+M views of Nokia message 51M exposed to Nokia in learning venues 80 M exposed through on-line/Social Media Channels Average of 1000 devices collected at each recycling promo Total ROI through Q1 2010 was 3:1

  9. Thank You! ed.butler@nokia.com

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