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Would changing our eating habits save the planet?

This study explores the impact of changing eating habits on the environment and presents consumer preferences for food attributes. It delves into the benefits of choosing local, fresh produce over long-traveled goods. The findings highlight the intersection of food choices, environmental concerns, and consumer behavior, shedding light on the importance of sustainability in our diets and its implications for the planet. The study also discusses the economic and health aspects of promoting sustainable food practices.

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Would changing our eating habits save the planet?

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  1. Would changing our eating habits save the planet? Gareth Edwards-Jones (g.ejones@bangor.ac.uk) Barry Hounsome Monica Truninger Georgia Koerber Liz York Natalia Ivashikina Paul Cross Llorenc Milo i Canals* Tim Baxter Bangor University *Surrey University

  2. “Obviously with the food transport that’s another thing that really naffs me off… with the supermarkets… I think it’s irresponsible the effects on the environment, I want this world to carry on…” “I would prefer buying things local… but then you want to eat something more exotic and make something with exotic ingredients… or exotic fruits…” “When I buy things I don’t buy things that aren’t produced in Europe….For a start I don’t like America so I don’t buy anything that comes from America… I don’t promote anything to do with America because I don’t like them!” I mean if it’s local and really fresh and the organic looks horrible and like has travelled by a thousand miles then I buy local… and I know that’s a lot of issues… environmental issues with food miles which I’m not happy with… I do avoid buying I think local food is coming more available at a price I suppose… it’s very expensive to pay… but then I suppose it’s better stuff…”

  3. Consumer scores for desirability of attributes (n=1189)

  4. Discrete Choice Model (n=1189)

  5. Lettuce Red Batavia Vitamin K3 Vitamin B6 Teasterone Syringic acid Quinic acid Quercetin Naringenin Icosanoic acid Hydroxybenzoic acid Flavone Coniferyl alcohol Citric acid Chlorogenic acid Canavanine Caffeine Cadaverine Behenic acid Apigenin Total number of analysed nutrient compounds: 195 Antioxidants and anti-tumour compounds

  6. Occupier’s net income against SF‑36 mental (MCS) health summary scores for Welsh farmers (n = 112) Income (£) (Hounsome 2006)

  7. SF-36 scores for the 18-34 age group by nation PCS MCS

  8. Cradle to UK home for Broccoli UK & Spain

  9. Jan-Apr May-Jul Jul-Oct Nov-Dec Year round supply of lettuce – UK & Spain GWP

  10. Net ecosystem production from crops in UK, Spain & Uganda Oct 05- Sept 06

  11. Reflections Stakeholders Growers & farmers have been extraordinarily generous with time. Widespread interest across the food chain • Media issues • ‘What is that?’ • ‘Do you know anything fantastic?’ • ‘Will you hold your results for us?’ • ‘Sorry you are too balanced.’ The real world Commerce is moving ahead of science Most of the public are a long way behind. Science & policy On-farm mitigation Reality of on-farm sinks Cost effective hits across the economy

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