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4. Chapter. International Entrepreneurship Opportunities. Questions About International Business. Different From Domestic Business? Strategic Issues? Options Available? Decision To Enter?. Strategic Issues. Speed Of Entry Joint Venture Competitive Advantage Reduce Expropriation Chances

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  1. 4 Chapter International Entrepreneurship Opportunities

  2. Questions AboutInternational Business • Different From Domestic Business? • Strategic Issues? • Options Available? • Decision To Enter?

  3. Strategic Issues • Speed Of Entry • Joint Venture • Competitive Advantage • Reduce Expropriation Chances • Responsibility Allocation • Standardization Possibilities • Systems To Be Used • Organizational Structure

  4. International vs. Domestic • Economics • Stage of Development • Balance of Payments • Type of System- Barter? • Political/Legal Environment • Culture • Technology

  5. Strategic Issues

  6. Environmental Analysisof National Market • Characteristics • Unique • Common • Clustering • Dimensions • Operating/Planning

  7. Marketing Decisions Target Markets Products Needs Benefits Use Ability To Buy Competition- Strengths & Weaknesses Program Modification Balance Of Payments & Currency Political Climate Opportunity. Risk, Capability Strategic Planning

  8. Structure • Achieve Objectives • Skills & Resources • Responsibility

  9. Operational Marketing • Implement Effective Plan • Plan • Product • Price • Channels • Communication • Target Market • Control- Measure/Monitor

  10. Country Data Analysis • Market Characteristics • Marketing Institutions • Industry Conditions • Legal Environment • Resource Availability • Political Environment

  11. Exporting Indirect Direct Nonequity Licensing Turn-Key Management Contracts Partnering Direct Foreign Investment Minority Interests Joint Ventures Majority Interest Mergers Horizontal Vertical Product Extension Market Extension International Market Entry

  12. Barriers ToInternational Trade • General Agreement on Tariffs and Trade (GATT)- 1947 • Increasing Protectionism • Trade Blocs & Free Trade Areas • Strategy & Barriers

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