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Enabling the Digital Lifestyle: Navigating Public Policy Challenges

Enabling the Digital Lifestyle: Navigating Public Policy Challenges. Skip Pizzi Manager, Technical Policy Media/Entertainment & Technology Convergence skippiz @ windows.microsoft.com Microsoft Corporation. Session Outline. What is “Technical Public Policy”?

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Enabling the Digital Lifestyle: Navigating Public Policy Challenges

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  1. Enabling the Digital Lifestyle: Navigating Public Policy Challenges Skip Pizzi Manager, Technical Policy Media/Entertainment & Technology Convergence skippiz @ windows.microsoft.com Microsoft Corporation

  2. Session Outline • What is “Technical Public Policy”? • How does it impact the PC, the IT industry and our consumers? • What impact does this have on developers? • Current Policy issues affecting Windows and IT

  3. What is “Technical Public Policy” (TPP)? – 1 • Conforming corporate processes to relevant laws, regulations and court decisions • Compliant business practices • Compliant product design • Accommodating regional differences • Federal, state, local and international rules may vary • Providing input for development of new laws, regulations and industry standards • Political analysis of all relevant activity • Responses to calls for comment • Court briefs and other actions • Education for generalists

  4. What is “Technical Public Policy” (TPP)? – 2 • Providing thought leadership for the industry on critical and emerging issues • Creating new venues for cooperation • Driving solutions consortia for complex problems • Participation in standard-setting activities • Acting as good “corporate citizens” • Voluntary contribution of resources and information to governments and public sector • Educational outreach and response to requests

  5. Why Does IT Industry Need to Consider TPP? • Connected computing requires multiple interfaces • Broadcast content reception (TV and radio) • Cable and Telco interconnections • Wireless networking • VoIP/SoIP • New laws, regulations and market forces are changing existing IT landscapes • Cybersecurity • Privacy • IPv6 • Synchronization with partners’ actions

  6. Impact of TPP Issues on IT Industry • Maintain new market opportunities • Retain flexibility for innovative product design • Create optimal user experience • Minimize IPR constraints

  7. TPP Issues to Consider for the Industry • Current • Digital media content protection • Digital television and radio broadcasting • P2P • Cybersecurity & privacy • VoIP/SoIP • Upcoming • Telecom reform (broad potential impact) • IPv6 deployment in public sector • RFID • Additional wireless-networking spectrum • Cognitive radio

  8. Examples of Current TPP Activity • Digital media content protection • WMDRM in the U.S. DTV “Broadcast Flag” process • Legitimate P2P content distribution • Digital broadcasting • Emergency alerting • Accessibility support (e.g., Closed Captioning) • Parental controls support (e.g., “V-chip”) • Advanced codec support • Digital cable-ready TV • PC as a DCR terminal • Development of interactive DCR (“bi-di”) system

  9. Key Takeaways • Digital media environment is a regulated world • New players change the dynamic • IT industry is somewhat new to this space • Alliances can be helpful in achieving goals • Proactive stance for IT in this space is critical

  10. Call to Action • Be involved • Invest in regulatory and legislative activity • Participate in IT and CE industry efforts • Pursue active membership in trade organizations • Policymaking is impacted by strong consensus • Preserve your right to innovate • Telecom Reform is happening now, and it could dramatically impact our industry • Do your homework

  11. Community Resources • Windows Hardware & Driver Central (WHDC) • www.microsoft.com/whdc/default.mspx • Technical Communities • www.microsoft.com/communities/products/default.mspx • Non-Microsoft Community Sites • www.microsoft.com/communities/related/default.mspx • Microsoft Public Newsgroups • www.microsoft.com/communities/newsgroups • Technical Chats and Webcasts • www.microsoft.com/communities/chats/default.mspx • www.microsoft.com/webcasts • Microsoft Blogs • www.microsoft.com/communities/blogs

  12. Resources • skippiz @ windows.microsoft.com • Trade organizations representing IT onTPP issues • Business Software Alliance (BSA) • www.bsa.org • Information Technology Industry Council (ITI) • www.itic.org • Consumer Electronics Association (CEA) • www.ce.org

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