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STATUS OF FRUITS AND VEGETABLES INDUSTRY

STATUS OF FRUITS AND VEGETABLES INDUSTRY. JOCELYN E. EUSEBIO Director,Crops Research Division PCARRD. VEGETABLE INDUSTRY Foreign trade. MAJOR PHILIPPINE VEGETABLE EXPORTS, 2003. Commodity Volume (mt) Value (‘000 US$) Shallot 30,025 6,716

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STATUS OF FRUITS AND VEGETABLES INDUSTRY

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  1. STATUS OF FRUITS AND VEGETABLES INDUSTRY JOCELYN E. EUSEBIO Director,Crops Research Division PCARRD

  2. VEGETABLE INDUSTRY Foreign trade

  3. MAJOR PHILIPPINE VEGETABLE EXPORTS, 2003 Commodity Volume (mt) Value (‘000 US$) Shallot 30,025 6,716 Garlic 4,594 2,650 Asparagus 3,644 7,874 Onion 2,893 861 Beans, 1,215 2,003 preserved/ prepared

  4. Markets for Shallot, Fresh/Chilled, 2003

  5. Markets of Philippine Garlic, Fresh/Chilled, 2003

  6. Markets of Asparagus, Fresh/Chilled, 2003

  7. Markets for Onion, Fresh/Chilled, 2003

  8. Markets for Beans, prepared/preserved, 2003

  9. MAJOR PHILIPPINE VEGETABLE IMPORTS, 2003 Commodity Volume (mt) Value (‘000 US$) Dried mungbean 41,350 7,813 Frozen potato 29,316 15,115 (prepared/preserved) Dried peas 24,620 7,710 Garlic, fresh/chilled 18,785 3,685 Tomato paste 14,859 8,683 Onion, fresh/chilled 11,001 1,583

  10. Suppliers of Dried Mungbeans, 2003

  11. Suppliers of Dried Peas, 2003

  12. Suppliers of Garlic, Fresh/Chilled, 2003

  13. Suppliers of Tomato Paste, 2003

  14. Suppliers of Onion, Fresh/Chilled, 2003

  15. PHILIPPINE PERFORMANCE in comparison with other countries

  16. ASPARAGUS Thailand 8,014 mt Philippines 4,665 mt Malaysia 38 mt Indonesia 3 mt

  17. SHALLOT Philippines 16,033 mt Indonesia 6,816 mt

  18. FRESH VEGETABLES Malaysia 50,330 mt Thailand 36,978 mt Philippines 8,109 mt Indonesia 4,855 mt Vietnam 3,089 mt

  19. TRENDS AND OPPORTUNITIES IN MARKETING VEGETABLES in the DOMESTIC MARKET

  20. DOMESTIC MARKET • Philippines’ fast food chains, hotels and restaurants, and some supermarkets require a wide variety of high quality and consistent supply of fresh vegetables. • Australia remains the top supplier of lettuce, celery, cauliflower and broccoli, capturing 75% of the fresh/chilled vegetable market. • China is the Philippines biggest supplier of carrot, dried mungbean, garlic, tomato paste and onion.

  21. Quality Requirements… Color is brighter or striking Size is consistent Leaves are whole and bigger Compact, firm, crispy and crunchy Retain crispiness and hold their shape Sweet with no aftertaste No traces of pest and diseases

  22. Quality Requirements Shelf life is longer; can last up to three weeks Sanitary handling and packaging is assured Cleaned, fully trimmed

  23. The VEGETABLE INDUSTRY SITUATION in LUZON

  24. Distribution of Highland Vegetables from the Farm to Consumers, CAR Farmers (Mt. Province & Benguet) 100% 3.50% 2.00% 66.24% 31.76% Consumers & Other Local Markets w/in CAR 11.17% 0.20% 10.97% La Trinidad Trading Post 66.24% Bambang Trading Post Hangar Market 54.40% 22.64% 5.28% 10.45% Urdaneta Market = 15.73% 25.53% 24.37% Greater Manila Markets = 49.90% 8.64% High-End Outlets = 14.64% 6.0% 4.95% Other Markets = 8.56% 3.61%

  25. Trading Seasonality Top Priority Semi-Temperate Vegetables Broccoli 29.85(56.60) 52.50 (106.43) 46.50 (131.50) Cauliflower 29.22(49.82) 38.77(68.68) 56.55 (88.50) Lettuce 86.82(139.40) 33.33(66.77) 30.25(56.32) Carrots 27.74(46.25) 23.06(40.10) 24.08(37.00) Potato 15.87(27.90) 22.36(34.00) 17.87(29.40) Cabbage 8.00 (20.10) 9.15 (22.25) Peak Trading 00.00 - Ave. Wholesale Price at Divisoria 00.00 - Ave. Retail Price (Luzon Provinces) Lean Trading

  26. PRODUCTION– SALES MOVEMENT SITUATION ** - Based on Survey of selected Major High-End and Wet Markets in Luzon

  27. Semi-Temperate Vegetable Production (MT) By Region

  28. STRENGTHS OF THE SEMI-TEMPERATE VEGETABLE INDUSTRY IN LUZON A situation analysis of the semi-temperate vegetable industry reveals that the industry’s strengths are in the quality of its vegetable products, a climate suitable for semi-temperate vegetables, accessibility to the major markets, access to an abundance of local expertise, and its industrious people.

  29. Opportunities • Growing unity among stakeholders • Greater familiarity among stakeholders on organic farming and Integrated Pest Management • Growth of the processed food business that implies a growing market for vegetables • Local talents with capabilities to manage trading facilities are available • Accessibility of production areas to Metro Manila and other Major Markets • Favorable weather condition good for the production of vegetables.

  30. Recommended Strategies To Further Strengthen the Vegetable Industry in Luzon Advocate for appropriate legislations to support environment – friendly agriculture Training and demonstration on organic farming and IntegratedPest Management Use of new and appropriate varieties and improved cultural practices Crop production programming and commodity clustering Promotion and adoption of improved cultural practices Organize producers for wet and high-end markets Strengthen soil amelioration and water management 8. Increase in area planted by shifting from minor crops to priority crops and expanding production areas.

  31. Recommended Strategies To Further Strengthen the Vegetable Industry in Luzon 9. Strengthen production-processing-marketing linkage 10. Strengthen and unify the organizations of vegetable stakeholders 11. Rehabilitate and modernize existing “bagsakan” and Trading Centers 12. Establish more “bagsakan”/Trading Centers 13. Establish a cold chain marketing system 14. Promote vegetable processing

  32. Status of Vegetable Industry in the Visayas

  33. AREA DEVOTED TO VEGETABLE PRODUCTION • Western Visayas (WV)- 14,144 hec • Eastern Visayas(EV) - 207 hec • Central Visayas(CV - 10,504 hec • Total Cluster Area - 24,855 hec

  34. Area and Production of Selected Vegetables 2002 & 2003

  35. Area and Production of Selected Vegetables 2002 & 2003

  36. PRODUCTION VERSUS FOOD REQUIREMENT TOMATO Table 1

  37. AMPALAYA Table 2

  38. EGGPLANT Table 3

  39. CABBAGE Table 4

  40. PECHAY Table 5

  41. CARROTS Table 6

  42. SQUASH Table 7

  43. UPO Table 8

  44. STRINGBEANS Table 9

  45. MONGO Table 10

  46. Volume and Percent Share of Regional Production of Selected Commodities to VISAYAS, CY 2003

  47. Volume and Percent Share of Regional Production of Selected Commodities to VISAYAS, CY 2003

  48. Volume and Percent Share of Regional Production of Selected Commodities to VISAYAS, CY 2003

  49. Legend: Inflow Outflow Manila Samar Roxas Aklan Leyte Iloilo Surigao Bacolod Butuan Tagbilaran Dumaguete Camiguin Siquijor Dapitan Cagayan de Oro Ozamis Pagadian Iligan Davao General Santos Cebu as a Terminal Market of Agricultural Products

  50. Seasonality of selected vegetable and area in Visayas.

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