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The First Social Media Analytics Tool For Financial Professionals

The First Social Media Analytics Tool For Financial Professionals. Company Overview • $3 Million Raised in Series A Round • 12 Full-Time Employees From Bloomberg, IBM; Yale, Harvard, Columbia, & Stern

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The First Social Media Analytics Tool For Financial Professionals

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  1. The First Social Media Analytics Tool For Financial Professionals EBH Enterprises, Inc - Confidential / Proprietary Information

  2. Company Overview •$3 Million Raised in Series A Round •12 Full-Time Employees From Bloomberg, IBM; Yale, Harvard, Columbia, & Stern •Backgrounds in Faceted-Text Search, Social Media, Linguistics, Financial Technology & Finance •Prominent Investors From Financial Community Include: » Current and Former Employees of Goldman Sachs, JP Morgan, CitiGroup, RBC, Barclays, Morgan Stanley, Jefferies, UBS, Deutsche Bank, Merrill Lynch and Hedge Funds GLG, SAC Capital, and Viking » Founder of Gerson Lehrman, CEO of Gain Capital/Forex.com, CFO of DAX 30 Listed Corporation, New York Financial Technology/Social Media Focused Venture Capital Firm •In Partnership With: » Capital IQ , Hoovers, LexisNexis , Twitter EBH Enterprises, Inc - Confidential / Proprietary Information

  3. Social Media Implications For Finance What is Microblogging? •Short Public Blog Postings of Approximately 140 Characters or Less ●Key Differences from Other Forms of Social Media ●Unique Attributes of Microblogging: Real-Time Expression, Life-Streaming, Online Sharing • Steadily Growing and Pervasive Dataset - 2 Billion Messages Per Month on Twitter Alone • Median Age of Twitter Users is 31 Years Old • In Addition to Twitter, Over 111 Microblogging Platforms Exist Worldwide, Including “Status Updates” From Sites Such as Facebook and LinkedIn EBH Enterprises, Inc - Confidential / Proprietary Information

  4. Social Media Implications For Finance Why Is Microblogging Important? • Users Become “Citizen Journalists” Equipped With Tools to be First to Report Events Happening Around Them • Microblogging Has Capacity to Spread Information Very Quickly – When Content Becomes “Viral” it Often Effects Society as a Mainstream News Story Would • Microblogging is a Means of Self-Expression that Exists Outside the Context of Surveys or Interviews – Postings are a Continuous Consumer Survey • Microblogging is an Intersection of Consumer Research & Emerging News EBH Enterprises, Inc - Confidential / Proprietary Information

  5. Social Media Implications For Finance MicroBlogging as a Financial Dataset • Is it Reliable? • Is it Consistent? • Is it Actionable? EBH Enterprises, Inc - Confidential / Proprietary Information

  6. Social Media Implications For Finance • Tools For Financial Professionals: • •A System to Capture the Most Valuable Qualities in Microblogging • •Products That Organize and Deliver Information in a Manner That Fits Into A Professional’s Day • ●A Flexible API that can be Integrated into Financial Systems and Serve as • a Building Block for New Internal Applications • • End-User Applications that are Customizable to Individual Trading Strategies and into a Trader, Analyst, Research Department or Portfolio Manager’s Daily Workflow EBH Enterprises, Inc - Confidential / Proprietary Information

  7. DataMinr Proprietary Technology Back-End: Designed Specifically for Microblogging Dataset & Financial Services Users »Clustering»Alerter »Classification»Crawler »Knowledge Base»Hub/Spoke Initial Applications Suite: User-Focused Development »Quant API »Alert Product »Research Product EBH Enterprises, Inc - Confidential / Proprietary Information

  8. Alert Example: • Massey Energy Massey Energy EBH Enterprises, Inc - Confidential / Proprietary Information

  9. Alert Example: Northwest Flight 253 EBH Enterprises, Inc - Confidential / Proprietary Information

  10. Research Example: Toyota Recalls EBH Enterprises, Inc - Confidential / Proprietary Information

  11. Prototype Preview • Product Design: DataMinr’s Focus on the Financial Professional’s Perspective • Alert Product: ●Saving Screen Real-Estate ●Areas of Customization: Simple & Advanced Set-Up Configurations ●Real-Time Contextualization Data: Sentiment, Volume, Summarization, Sample Messages, and Geo-Location • Research Product: ● Short-Term Snapshot ●Long-Term Search ●Macro Consumer Scales ●Research as “Alert” EBH Enterprises, Inc - Confidential / Proprietary Information

  12. EBH Enterprises, Inc - Confidential / Proprietary Information

  13. DataMinr Beta •Easy Access Via Web-Based Application • Beta Will Include Alert & Research Products • DataMinr To Work Closely With Beta Partner Through Set-Up of Initial Scenarios • Continued On And Off-Site Technical and Value Assessment Support Post-Beta Options •Functionality for Importing Proprietary Taxonomies and Ontologies • Mixing Micro-blogging Data With Other Datasets • Feature Expansion and Creation of Additional Applications EBH Enterprises, Inc - Confidential / Proprietary Information

  14. Q & A EBH Enterprises, Inc - Confidential / Proprietary Information

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