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1. Welcome to Who Wants to Be a Marketer? Created for Marketing, 7th Ed., by Lamb, Hair and McDaniel South-Western/Thomson Learning Chapter 1 - An Overview of Marketing Created by John T. Drea, Western Illinois University Click here to start

2. Select another chapter Go to Round 2 Who Wants to Be a Marketer? Round 1 Chapter 1 – An Overview of Marketing Go to Final Challenge! Odds & Ends Of the following... Welcome to Orientation! Basic Terms Relationships 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 Click on a point value to select an answer

3. Whoops! You’ve clicked on an area other than a point value or button. Please click below to return to the main answer board. Click to Return to the Answer Board

4. Basic Terms - 100 points • Answer: It is the feeling a customer has that a product has met or exceeded expectations. Reveal the Question!

5. Basic Terms - 100 points • Answer: It is the feeling a customer has that a product has met or exceeded expectations. • Question: What is customer satisfaction? Back to the answer board

6. Basic Terms - 200 points • Answer: It is the name of the strategy that focuses on creating long-term partnerships with customers. Reveal the Question!

7. Basic Terms - 200 points • Answer: It is the name of the strategy that focuses on creating long-term partnerships with customers. • Question: What is relationship marketing? Back to the answer board

8. Basic Terms - 300 points • Answer: It is defined as the ratio of benefits to the sacrifice necessary to achieve those benefits. An example can be found in the efforts of auto brands like Lexus. Reveal the Question!

9. Basic Terms - 300 points • Answer: It is defined as the ratio of benefits to the sacrifice necessary to achieve those benefits. An example can be found in the efforts of auto brands like Lexus. • Question: What is customer value? Back to the answer board

10. Basic Terms - 400 points • Answer: It is the delegation of authority to solve customer problems quickly - usually by the first person the customer notifies concerning a problem. Reveal the Question!

11. Basic Terms - 400 points • Answer: It is the delegation of authority to solve customer problems quickly - usually by the first person the customer notifies concerning a problem. • Question: What is empowerment? Back to the answer board

12. Basic Terms - 500 points • Answer: It is the term used to describe collaborative efforts of people to accomplish common objectives. Reveal the Question!

13. Basic Terms - 500 points • Answer: It is the term used to describe collaborative efforts of people to accomplish common objectives. • Question: What is teamwork? Back to the answer board

14. Welcome to Orientation! - 100 points(answers/questions concerning marketing management philosophies) • Answer: This “orientation” is based on the idea that people will buy more if aggressive sales techniques are used. Reveal the Question!

15. Welcome to Orientation! - 100 points(answers/questions concerning marketing management philosophies) • Answer: This “orientation” is based on the idea that people will buy more if aggressive sales techniques are used. • Question: What is a sales orientation? Back to the answer board

16. Welcome to Orientation! - 200 points(answers/questions concerning marketing management philosophies) • Answer: This “orientation” is based not on an aggressive sales force, but rather on a customer’s decision to purchase a product. Further, it states that perceived customer value defines a business. Back to the answer board

17. Welcome to Orientation! - 200 points(answers/questions concerning marketing management philosophies) • Answer: This “orientation” is based not on an aggressive sales force, but rather on a customer’s decision to purchase a product. Further, it states that perceived customer value defines a business. • Question: What is a market orientation? Back to the answer board

18. Welcome to Orientation! - 300 points(answers/questions concerning marketing management philosophies) • Answer: Of the following, it is the one that is not one of the four marketing management orientations discussed. • Marketing orientation • Sales orientation • Management orientation Reveal the Question!

19. Welcome to Orientation! - 300 points(answers/questions concerning marketing management philosophies) • Answer: Of the following, it is the one that is not one of the four marketing management orientations discussed. • Marketing orientation • Sales orientation • Management orientation • Question: What is a management orientation? Back to the answer board

20. Welcome to Orientation! - 400 points(answers/questions concerning marketing management philosophies) • Answer: This “orientation” is a philosophy that focuses on the internal capabilities of the firm (as opposed to the needs and desires of consumers.) Reveal the Question!

21. Welcome to Orientation! - 400 points(answers/questions concerning marketing management philosophies) • Answer: This “orientation” is a philosophy that focuses on the internal capabilities of the firm (as opposed to the needs and desires of consumers.) • Question: What is a production orientation? Back to the answer board

22. Welcome to Orientation! - 500 points(answers/questions concerning marketing management philosophies) • Answer: This “orientation” is the idea that an organization exists not just to satisfy customer wants and needs and to meet organizational objectives - it should also benefit society’s long term best interests. Reveal the Question!

23. Welcome to Orientation! - 500 points(answers/questions concerning marketing management philosophies) • Answer: This “orientation” is the idea that an organization exists not just to satisfy customer wants and needs and to meet organizational objectives - it should also benefit society’s long term best interests. • Question: What is a societal marketing orientation? Back to the answer board

24. Of the following… - 100 points • Answer: Of the following orientations, it is the one most closely associated with questions like “What can our engineers design?” and “What is easy to produce, given our equipment?” • Market orientation • Production orientation • Sales orientation Reveal the Question!

25. Of the following… - 100 points • Answer: Of the following orientations, it is the one most closely associated with questions like “What can our engineers design?” and “What is easy to produce, given our equipment?” • Market orientation • Production orientation • Sales orientation • Question: What is a production orientation? Back to the answer board

26. Of the following… - 200 points • Answer: Of the following orientations, it is the one most closely associated with a question like “What ad campaign will encourage more customers to buy our products?” • Market orientation • Production orientation • Sales orientation Reveal the Question!

27. Of the following… - 200 points • Answer: Of the following orientations, it is the one most closely associated with a question like “What ad campaign will encourage more customers to buy our products?” • Market orientation • Production orientation • Sales orientation • Question: What is a sales orientation? Back to the answer board

28. Of the following… - 300 points • Answer: Of the following orientations, it is the one most closely associated with a question like “What is in the long run best interests of society” • Market orientation • Social marketing orientation • Sales orientation Reveal the Question!

29. Of the following… - 300 points • Answer: Of the following orientations, it is the one most closely associated with a question like “What is in the long run best interests of society” • Market orientation • Social marketing orientation • Sales orientation • Question: What is a social marketing orientation? Back to the answer board

30. Of the following… - 400 points • Answer: Of the following, it is the kind of dilemma described in the text for Gerber’s use of nonrecyclable baby food jars. Reveal the Question!

31. Of the following… - 400 points • Answer: Of the following, it is the kind of dilemma described in the text for Gerber’s use of nonrecyclable baby food jars. • Question: What is an ethical dilemma? Back to the answer board

32. Of the following… - 500 points • Answer: Of the following, it is the stage in the marketing process which directly follows understanding the mission and the role marketing plays. • setting marketing objectives • implementing marketing strategy • evaluating marketing efforts. Reveal the Question!

33. Of the following… - 500 points • Answer: Of the following, it is the stage in the marketing process which directly follows understanding the mission and the role marketing plays. • setting marketing objectives • implementing marketing strategy • evaluating marketing efforts. • Question: What is setting marketing objectives? Back to the answer board

34. Relationships - 100 points (answers/questions concerning customer relations) • Answer: Under this marketing strategy, costs frequently fall because serving existing customers is less expensive than attracting new customers. Reveal the Question!

35. Relationships - 100 points (answers/questions concerning customer relations) • Answer: Under this marketing strategy, costs frequently fall because serving existing customers is less expensive than attracting new customers. • Question: What is relationship marketing? Back to the answer board

36. Relationships - 200 points (answers/questions concerning customer relations) • Of the following, it is the one that is NOT associated with a successful relationship marketing strategy. • Customer-oriented personnel • Empowerment • Large advertising campaign Reveal the Question!

37. Relationships - 200 points (answers/questions concerning customer relations) • Of the following, it is the one that is NOT associated with a successful relationship marketing strategy. • Customer-oriented personnel • Empowerment • Large advertising campaign • Question: What is a large advertising campaign? Back to the answer board

38. Relationships - 300 points (answers/questions concerning customer relations) • Answer: This plays a large role in the relationship marketing strategies of companies on Fortune’s list of 100 best companies to work for. Reveal the Question!

39. Relationships - 300 points (answers/questions concerning customer relations) • Answer: This plays a large role in the relationship marketing strategies of companies on Fortune’s list of 100 best companies to work for. • Question: What is training? Back to the answer board

40. Relationships - 400 points (answers/questions concerning customer relations) • Answer: Four strategies companies use to build their relationship marketing programs. Reveal the Question!

41. Relationships - 400 points (answers/questions concerning customer relations) • Answer: Four strategies companies use to build their relationship marketing programs. • Question: What are customer- oriented personnel, training, empowerment, and teamwork Back to the answer board

42. Relationships - 500 points (answers/questions concerning customer relations) • Answer: How much more expensive it is to acquire a new customer than to keep a current customer (according to AMR Research, Inc.) Reveal the Question!

43. Relationships - 500 points (answers/questions concerning customer relations) • Answer: How much more expensive it is to acquire a new customer than to keep a current customer (according to AMR Research, Inc.) • Question: What is 10 times as expensive to acquire a new customer? Back to the answer board

44. Odds & Ends - 100 points • Answer: It is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Reveal the Question!

45. Odds & Ends - 100 points • Answer: It is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. • Question: What is marketing? Back to the answer board

46. Open Challenge!!! Determine how much of your total you want to wager, then click below. Go to the Open Challenge Question!

47. Odds & Ends - Open Challenge • Answer: It is the concept which states that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives (such as profit.) Reveal the Question!

48. Odds & Ends - Open Challenge • Answer: It is the concept which states that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives (such as profit.) • Question: What is the marketing concept? Back to the answer board

49. Odds and Ends - 300 points • Answer: Between attracting new customers and retaining existing customers, it is the one that relationship marketing focuses on: Reveal the Question!

50. Odds and Ends - 300 points • Answer: Between attracting new customers and retaining existing customers, it is the one that relationship marketing focuses on: • Question: What is retaining existing customers? Back to the answer board